Logos[]
1st logo (1971-1982?)[]
We see a white rounded box. In the box are the words "A", "wxxi", "tv", and "production". The "wxxi" text is connected to the box, and under the box are the words "portions pre-recorded" with "pre-recorded" below "portions" and the text in the same font as the text in the box.
2nd logo (1982-2000)[]
We see the silver "WXXI" text, in the Tiffany Heavy BT font turning and zooming away from the viewer at a 90 degree angle, over a plain black background, shining all over the logo. The blue shade then fades in below as the logo flashes on screen, before going into the other part of the logo just described. Flashing stars reveal "ROCHESTER NEW YORK", in a cream color and in the same font, below the letters moving from left to right, a la Hanna-Barbera Home Video. "WXXI" then has jonquil on the bottom and pale blue on the letters, and finally, the whole logo shines.
Variant[]
- A more common short variant simply starts with the flashing stars.
- A station ID exists. It has the WXXI logo and "WXXI TV ROCHESTER" under it. Both are centered in the bottom half and a triangle can be seen under the WXXI logo while a box encompasses the "WXXI TV ROCHESTER" text. There is no animation in this variant.
3rd logo (1994-2000)[]
On a navy blue background, we see signals being emitted from the center. A yellow-orange circle and a white I slide in from opposite directions. When they bump into each other, the circle stops moving and the I goes the opposite direction, revealing two X's. A blue W fades into the circle. "TV | Rochester" fades in.
4th logo (1997-2010)[]
On a dark blue background with a blue spotlight, we see a tilted "XXI", in yellow zoom out. A glass W zooms out and turns around. A dark sphere slides in from the right and spins counterclockwise to reveal it is colored light violet. The W turns white and places itself onto the circle. "TV-Rochester" slides in below. The logo shines while the spotlight zooms in a little.
Variants[]
There are four known variants.
- One has the beginning clipped off.
- One has the end clipped off.
- One is clipped off from both sides.
- One is a prototype variant, featuring the "TV ROCHESTER" text in lowercase, and the first half removed.
5th logo (2007-2009)[]
On the black background we see WXXI text then The WXXI logo fades out then Rochester New York text.
6th logo (2010-)[]
We see a spotlight shining on the "W" as asilhouette and part of the "X" again as a silhouette. After those letters are faded, we see a wiping transition effect via a subtle, white sheen that would reveal the PBS affiliate's name with its location letter by letter with "W" represented in navy blue, and "X" "X" "I" being in orange with the location "Rochester I NY" being under the affiliate's name in white. After the lettering is shown in the logo, we then see several lights from a skyline turn on during the evening with some conservative blinking. The logo then fades.
7th logo (2011-2019)[]
We see the WXXI logo (with a shadow this time) zoom in with the words "ROCHESTER, NY" in dark blue under the logo. The logo and text zoom out. The background is a yellow-white gradient, with various graffiti and arrows moving about.
Music/Sounds[]
1st logo[]
The closing theme of the show.
2nd logo[]
Initially, the logo used a synthesized orchestral fanfare or a short synth tune. Later, the music changed to a fading-in synth-bass note, then a few synth-lute notes, then a calm synth-guitar tune in the beginning, followed by a few low-pitched dings, and then a descending synthesized xylophone sounder that repeats approximately three times. A re-orchestrated variant of the later music exists.
Music/Sounds Variant[]
The station ID has a dance remix of the regular music.
3rd logo[]
A catchy rock tune.
4th logo[]
A synthesized orchestral fanfare. For the prototype variant, a two-note piano and string tune.
5th logo[]
A guitar tune
6th logo[]
Two synth chimes followed by a plucked string background.
7th logo[]
An applause sound.
Scare Factor[]
1st logo[]
None.
2nd logo[]
Minimal to medium. It ma startle you the first time you see it, thanks to the blue-black backgriund and music, but it's overall a really amazing logo, and is a favourite to many people.
3rd logo[]
None to low, it's more choppy than scary. However, some may like the music.
4th logo[]
Minimal. The zooming may turn someone away, but it's still a nice logo.
5th logo[]
None.
6th logo[]
None to minimal.
7th logo[]
None, though some may be caught off-guard from the applause.
Video[]
WXXI-TV 1984-1994 "Shining Stars" logo