The Video Collection was a UK-based video company formed in 1984 and established in 1985. Originally part of the Prestwich Group, based in New Southgate, London. It was subject to an MBO (management buyout) headed by Steve Ayres CEO and Paddy Toomey (ex-Woolworths) as MD. The vision of "Sell Through Video" was born with the strong Woolworths association driving the retail sales. Its American counterpart was Strand Home Video.


1985: On a grey background, several white lines appear. A black rectangle with "COLLECTION" (in a tall white font) at the bottom flips up from the bottom of the screen and "THE" flies and flips from the top. Then "VIDEO" in a red rectangle (written with "V" in a black serif font and "ideo" a skinnier, white italicised serif font), swoops from behind the "COLLECTION" box and plasters itself on it.

1986: Over a white marble-like tile flooring, we see parts of what looks like a giant computer/TV flying into the screen. Coming together, they spin around and zoom in to the screen. Then a red box appears via "blinds" effect and spins in 3D while a giant "V", rendered in 3D, spins from the left of the screen. While this is happening, the screen turns black. When the box and "V" come together, the screen turns light grey, although a black rectangle remains. The rest of "ideo" fades in and some lines pop from below the "VIDEO" box and morph into the word "COLLECTION". Then the logo makes a shadow effect.

1994: Against a black background with a grey wireframe globe, a bright light in the top left of the screen and some grey mist below, a metal object flips in, along with a red sphere. This is later revealed to be the "C" in "VCI", which flips around as it zooms out (with the sphere in the center). The letters "V" and "I" would later spin in and arrange themselves vertically.


1985: Uncommon. Can be seen on releases of cartoons (mostly Hanna-Barbera and Ruby-Spears) in the UK from the period. Even though the next logo was introduced a year after this one, this logo didn't end until 3 years later.

1986: Common. Can be seen on Thomas the Tank Engine releases in the UK. The early Thomas the Tank Engine releases had the Screen Legends logo. The Spanish variant can be seen on Yogi's First Christmas. This logo stopped being regularly used in 1995, but it appears on a 1998 print of Sesame Street - Big Bird's Favourite Party Games. This logo debuted in 1986, on She Wore a Yellow Ribbon, and didn't appear again until 1988.

1994: Common. Can be seen on the start and end of many releases from this time, including Phoenix Nights, Dogma, and later Thomas The Tank Engine & Friends releases, among Father Ted, Men Behaving Badly, Drop The Dead Donkey, Fourways Farm, Sooty & Co, Tots Video (All four Tots TV programs not shown on Television), and others.

Scare FactorEdit

1985: Lowest. The music might scare some, but at least a favourite among many.

1986: Very Low. The thunderclap and the music may get to a few, but this is otherwise a cool logo and is a favourite of many.

1994: High to 10X Nightmare High, bordering on... HEART ATTACK!!!!!!!. The dark background, music, massive VCI text, red sphere, grey mist, globe and the long period of silence with the text staring can scare a lot of people and can very easily be a source of a lot of nightmares of theirs. None for those who are used to it, and this logo has also been a favourite of many, who may otherwise like the dark nature and great CGI effects and/or find it memorable.

Videos and PhotosEdit

The Video Collection (1984) VHS UK Logo00:13

The Video Collection (1984) VHS UK Logo

1984 version

VCI logo (1981)00:21

VCI logo (1981)

1986 version

VCI Logo00:21

VCI Logo

1994 version

VCI DVD Ident00:34


1994 DVD version


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