FANDOM


Viacom Inc. (known professionally as Viacom (/ˈvaɪəkɒm/ VY-ə-kom) and stylized as vıacom) is an American multinational media conglomerate with interests primarily in cinema and cable television. It is currently the world's sixth largest broadcasting and cable company in terms of revenue—behind Comcast, The Walt Disney Company, Time Warner, and CBS Corporation, but ahead of 21st Century Fox. Voting control of Viacom is held by National Amusements, Inc., a privately owned theater company controlled by the billionaire Sumner Redstone.[3][4][5][6] Redstone also holds – via National Amusements – a controlling stake in CBS Corporation.

The current incarnation of Viacom was created on December 31, 2005 as a spin-off from the original incarnation of Viacom, which was renamed as CBS Corporation after the spin-off. CBS Corporation currently retains control of the over-the-air broadcasting, TV production, subscription pay television (with Showtime Networks) and publishing assets (with Simon & Schuster), which were previously owned by the original Viacom. Predecessor firms of the original Viacom included Gulf+Western (which later became Paramount Communications) and Westinghouse Electric Corporation. Comprising BET Networks, Viacom Media Networks and Paramount Pictures, the current Viacom operates approximately 170 networks, reaching approximately 700 million subscribers in approximately 160 countries.[7] 

1st Logo
(June 4, 1971-June 1976)

Nicknames: "Pinball", "A Viacom Presentation", "V-iA-COM", “V-iA-COM Pinball”

Logo: The word "ViACOM", a group of letters at a time (in an ascending number: "V" (1), "iA" (2) and "COM" (3)), slide in from the right, with the background changing color as each one stops. As the screen fades to purple, the letter "V" slides in. Then "iA" slides in, changing the background to green. Then "COM" slides in, changing the background to red. When the word "ViACOM" is formed, the camera quickly pans outward and the words "A" and "PRESENTATION" are seen to the left and right of the word "ViACOM", over a blue background. The logo is in the same font as The Mary Tyler Moore Show logo (called "Peignot") in white.

Variants:

  • One version of the logo replaces the red background with black. Could possibly be because of film quality, however.
  • Other sources would have this logo completely out of sync with the sound effects.
  • The logo is in B&W on early '70s prints of The Andy Griffith ShowPerry MasonI Love Lucy, 'The Dick Van Dyke Show', The Twilight Zone, and The Beverly Hillbillies, among other classic shows. It also appears on a VHS of The Andy Griffith Show released by Premier Promotions, titled The Andy Griffith Show Double Feature Volume 33.
  • A Magnetic Video VHS of 5 Terrytoon Cartoons Featuring Heckle and Jeckle' features a dark color variant, possibly due to film deterioration.
  • There is also a sepia variant.
  • Depending on the source, this logo can have different background colors. The cause for this is mostly color fading, but film deterioration also can play a part as well.
  • Only a split second of the logo (only the first "ping" of the logo's soundtrack playing over a red screen) was shown on a 2012 Australian TV airing of Hogan's Heroes, due to plastering by the eighth logo.
  • An in-credit text such as "A Viacom (Enterprises) Presentation (or "Production")" or "In Association With Viacom Enterprises" would be shown on The $25,000 Pyramid and Goodson-Todman game shows, among other co-produced series and TV movies. This continued on into the '80s on shows like Family Feud.


FX/SFX/Cheesy Factor: The three portions of "Viacom" sliding to the center from the left one by one, and the zoom out and appearance of "A" and "Presentation". Pretty simple all around, and the sliding of the words is rather rough. Also, shouldn't the letters have animated as "Vi-A-COM" instead of "V-iA-COM"?


Music/Sounds: 4 synthesized ascending pinball-like chimes. The first 3 bring up the letters to "ViACOM", and the last, which plays over the zoom-out, has a zap-like "WHOOSH" that blends in with the last bell, combined with a synth chord and gurgling/telephone-like sounds.

Music/Sounds Variants:

  • Sometimes, the logo is silent.
  • Sometimes, especially on PAL prints, the music is of a slightly higher pitch.
  • Sometimes, the soundtrack can sound distorted. This happens because lab technicians print the soundtrack onto the film at a louder volume than usual.

Availability: Extremely rare as of late, due to excessive plastering with later Viacom logos, Paramount Domestic Television logos, the CBS Paramount Domestic/Network Television logos, and the CBS Television Distribution logos. The color version turned up on most season 11 & 12 episodes of My Three Sons on The Hallmark Channel back in the early 2000s. These seasons have since been updated with the CBS Television Distribution logo when they aired on Decades, at least thus far on the first half of season 11. One (dimmed) color version has since turned up on six Season 11 episodes (13, 14, 17, 18, 21, and 23) on Me-TV on June 15; 18; 21; 22; 27; and 29, 2018 as part of an unusual combo with CBS Television Distribution preceding it. A standard variant with off-sync audio resurfaced on Season 11, episode 20 on June 26, 2018 with CBS Television Distribution once again preceding it. This marks the first time this Viacom logo has been seen on American television since the early 2000s.This logo also appears on earlier 16mm syndication dupes of shows/movies distributed by Viacom, mostly before 1976; Such shows include: My Three SonsHogan's Heroes, and The Beverly Hillbillies, which occasionally appear on eBay. This logo can also be seen on some older prints of episodes of The Banana Splits and Friends ShowJosie and the PussycatsWhirlybirdsPetticoat Junction, pre-mid-1970s prints of The Rookies (which is now with Sony Pictures Television), Family AffairThe Houndcats, and the Canadian produced TV series The Amazing World of Kreskin, among others; that includes 16mm kinescopes. At least one VHS release of The Houndcats has this logo, it is unknown how many more have it, including releases from Trans World Entertainment, or the recent DVD releases. Consider yourself very lucky if you see this logo on TV or even on video, or through any other medium.


Scare Factor: Depending on the variant:

  • Original variant: Low to medium. Some may be startled by its choppy animation, fast pace, "zoom-out", and the somewhat weird music, especially on distorted prints.
  • Silent variant: Low.
  • In-credit variants: None.

But that's absolutely nothing, compared to the next logo...


2nd Logo (June 1976-September 13, 1986)

Nicknames: "V of Doom", "A Viacom Presentation II", "Big V", "Zooming V", "The Purple/Black V (ofDoom)", "Killer V", "Viapocalypse", "Viacom V" "Nightmare On Viacom Street", "Blue V", "Approaching V"

Logo: On a sky blue (or lavender) background, the text "A Viacom Presentation" in a palatino-like typeface zooms-in from the center of the screen at a very fast pace. Then, a fancy-cut, navy blue "V" comes from the center and moves gradually closer and closer to the screen. When it gets to the point where the "V" takes up nearly the entire screen, the screen suddenly cuts to black or fades to black (depending on the version of the logo), with the "V" still moving ever closer.

Variants:

  • A network television version, used from 1979 until 1985, usually had the black "V" and the name "Viacom" zooming-in together and stopping once it has come to a huge size, with a sea green/dark blue background.However, some showings have the "V" and the word "Viacom" sliding-in from opposite sides of the screen.
  • A variation of the network version features a copyright stamp for "Viacom International" appearing at the bottom once the "V" stopped.
  • A network television variation with a mirrored "V" has also been spotted, where the logo flips up.
  • The original version of this logo was filmed, and was used from 1976 until 1985.
  • A black & white version of the filmed "V" was used in the earlier years.
  • A sepia version of the filmed "V" exists as well.
  • On the earlier color variant of the filmed version, the "V" is black, with a light blue background.
  • Videotaped versions have "A" and "Viacom" spaced farther apart, and the animation is more crisp and smooth. This was used from 1978-1986. Color variants include monochrome, purplebackground with dark blue "V", and faint purple with blue "V", among others.
  • Some filmed variants feature the "V" actually stopping right before it cuts to black. This was largely common in it's earlier years (especially in black & white variants.)
  • An extremely rare videotaped variant featuring a yellow "V" was used on some syndicated prints of The Honeymooners, appearing in a giant moon over a cityscape where the credits appear. This is a result of a chroma-key mistake. This variation was given the nickname "V of Moon".
  • There is also a rare videotaped variant with a jungle green background and a Charleston green "V".
  • An extremely rare turquoise variant with an ultramarine blue "V" was used in 1984. The "V" stops moving before we fade to black.
  • A videotaped variant of this logo has an orange background and a midnight blue "V" seen on 1978 episodes of You Don't Say!. There is also a warp speed version of this.
  • There is an uncommon "warp-speed" videotaped variation that has a much sped up logo and music. This was used along side co-distributor idents and was seen from 1979-1986.
  • An extremely rare videotaped variant that flashes different colors reputedly exists. It was reported to be seen on an airing of The Honeymooners episode entitled "A Man's Pride" on The Comedy Network in Canada. It was also allegedly spotted on a Digiview Productions-released DVD of 'The Dick Van Dyke Show'.
  • A variant where the "V of Doom" is dark red on a pink background appeared on the 1985 syndicated series The Star Games. It also appeared on a 1994 rerun of an episode of The Andy Griffith Show.
  • Dark variants of the Film-O-Vision version in color and B&W, due to film deterioration, exist.
  • An extremely rare variant featuring a white background and a "True Blue" "V" exists.
  • The first second was lopped off on Magnetic Video's VHS release of Blue Hawaii.
  • There is a rare "Bottomed" version of the filmed "V of Doom" where viewers can see two separate frames. It was spotted on older prints of shows such as The Alvin ShowHe and SheAmigo and Friends, Whirlybirds, The Perils of Penelope Pitstop, and the 1970 Harlem Globetrotters cartoon. It was warped on a VHS of The Andy Griffith Show entitled The Best of The Andy Griffith Show: Mayhem in Mayberry.
  • A filmed variant of this logo has the logo completely warped. At the beginning, the logo and audio is sped up. As the logo progresses, the audio frequently changes pitch. The cause of this is due to heavy film deterioration. It was spotted on a VHS of The Andy Griffith Show.
  • Also, there's a videotaped variant which is distorted and the screen blacks out for a second at the start (likely because of a messed up tape). This was also spotted on a VHS of The Andy Griffith Show.
  • There was a high pitched, slightly sped up version of the videotaped variant spotted on the Cannonepisode "He Who Digs a Grave (Part 2)" on Me-TV.
  • A B&W filmed version has both the text and background colored white, making the logo appear ghostly and almost invisible.
  • An ultra dark/deteriorated black and white version exists, in which the background is nearly blackand the "V" is almost invisible. This was spotted on a Me-TV airing of Perry Mason as well as on a 16mm print of an episode of I Love Lucy.
  • An uber dark network television version was also discovered. The background is black, the text is barely legible, and the "V" can't be seen at all. This was spotted on a Trans World Entertainment VHS of The Master, presumably because of an editing mistake.
  • There is a variant of the "V of Doom" in which the background is white and the "V" is a light yellow. At the end, the screen goes red. This variant is caused by the film phenomenon known as "vinegarsyndrome", which is when cellulose acetate film (or safety film) decays, releasing acetic acid, which is the key ingredient in vinegar (where the name comes from). This variant was found on a heavilydegraded 16mm print of The Mary Tyler Moore Show.
  • A videotaped variant with a lime background was found on an episode of The Andy Griffith Show on TBS in 1992.
  • A variant exists where a large bright splotch appears on an otherwise dark version of the logo. This is because a puddle of splice glue (used to seal up film splices, obviously) in an earlier frame smeared all over the next. This was spotted on an episode of The Beverly Hillbillies.
  • A variant also exists on film prints of episodes of Greatest Heroes of the Bible on the Internet Archive, which only has the "V of Doom" music on either the "END OF PART ONE" or "THE END" card, likely due to sloppy plastering.
  • Only a split second of the filmed version (only the text "A Viacom Presentation" is shown as a small spec in the center of the screen) was shown in color on a 2003 The Hallmark Channel airing of an episode of Hogan's Heroes, and in B&W on Me-TV and H&I airings of the season 3 Have Gun-Will Travel episode "Pancho" due to these logos being sloppily plastered by newer logos (the seventh logo on the former, and the 1995 Paramount Domestic Television logo on the latter).
  • A damaged variant exists where the audio is warped, and the background is a light red. It also vibrates a little. This was seen on a 16mm print of an episode of Gunsmoke.
  • Same as before, an in-credit text would either say "A Viacom (Enterprises) Presentation", "In Association with Viacom Enterprises", "Distributed by Viacom Enterprises", or "Produced in association with Viacom Enterprises" would be shown on The $25,000 Pyramid, the Goodson-Todman game shows, and some TV and theatrical movies.


FX/SFX: The text zooming in from screen center and the "V" logo zooming in.



Cheesy Factor: The filmed version has the appearance that a camera zoomed in on the "V" that was chroma-keyed onto a lighter background, and the text zoom-in looks like it was cheaply animated and somewhat choppy, even though it doesn't look like a camera zoom-in. Also, "A" and "Viacom" aren't spaced which makes it look like it says "AViacom." The videotaped version has better graphics and animation, thanks to the Scanimate effects, but still looks cheaply done. The filmed variant's quality is very poor for a logo that debuted in 1976, making it look like it debuted in the '60s. On the "Bottomed" version, as the "V" begins zooming in, the very top edge of the green screen or whatever the "V" was placed on can briefly be seen.


Music/Sounds: Here are the main music variants used on this logo:

  • Usually, the music was a 5-note synthesized fanfare, complete with a timpani drum roll playing throughout with a final, rather loud pound at the end. Even after the logo faded to black, the timpani's echo could still be heard.
  • The very first version of this logo featured the "Pinball" music of the first logo and was used eventually until late 1978 (and was also often used when replacing the original "Pinball" logo). Thisvariant is also known as the "V of Pinball".
  • The very first version of the normal 1976 music had a slightly faster tempo/low-pitched sequence of synthesizer notes, used on the same logo with the very dark blue/black "V" logo, and it was also used in tandem with the standard filmed variant.
  • For the network TV variant, it used only the closing theme of the show or TV movie, or none.

Music/Sounds Variants:

  • PAL versions of the logo were in a higher pitch and had a slightly faster sequence of synthesizer notes.
  • In some rare cases, the closing theme of the show was used, or none.
  • The turquoise variant of the logo has two extra pounds of the timpani at the end.
  • Sometimes, the "V of Doom" music cuts off right before the last timpani beat, removing the final echo in the process. This was heard on the Magnetic Video release of Don't Give Up the Ship.
  • Sometimes on the filmed variant, the first note or two can be cut off. Often, the final bit of the show's closing theme will play over the logo briefly. This is caused by a bad splice on the film between the credits and the logo.
  • On The Beverly Hillbillies episode "Christmas with the Clampetts", and perhaps other episodes from the first two seasons, it has a generic theme (the show's theme couldn't be used due to it being copyrighted while episodes from the first two seasons have fallen into the public domain) playing over the filmed version of this logo.
  • In the warped variation of the logo, the music changes pitch throughout the logo.
  • On the season 3 Have Gun-Will Travel episode "Fragile" on Me-TV and H&I, the 1987 Paramount Television theme plays faintly over a black screen before the videotaped variant appears, due to a double plaster.


Availability: Uncommon, bordering on rare, but it has become a bit easier to find than in past years. Most shows that had this ID usually have been updated mainly with of the "V of Steel" or "Wigga Wigga", Paramount Domestic Television, or CBS Paramount Domestic/Network Television logos, among others; but in most cases, the CBS Television Distribution logo is nowadays used to replace this logo on newer prints. However, newer variants might be seen on local stations that show older Viacom shows, such as The HoneymoonersI Love LucyThe Andy Griffith ShowRawhideHogan's HeroesThe Twilight Zone, and Gomer Pyle: U.S.M.C. All variants of the "V of Doom" (with the exception of the "V of Pinball" until evidence is found) can be seen on VHS tapes of The Andy Griffith Show released by various video outfits such as Premier Promotions and sometimes (though mostly the videotaped variant) by UAV Corporation. Filmed versions usually appear at the end of 16mm syndication dupes distributed by Viacom at the time, such as The Mary Tyler Moore ShowI Love LucyThe Andy Griffith ShowThe Phil Silvers Show, and My Three Sons. These prints can be purchased on sites such as eBay.

  • V of Pinball: The B&W filmed variant with the "Pinball" theme appears on the Magnetic Video release of King Creole (also on the 1985 Key Video re-release), and its color counterpart has been seen on the 1975 TV movie Eric, and may be intact on that film's VHS release, the Magnetic Video release of Girls! Girls! Girls! (also on the 1985 Key Video re-release), and mid '70s prints of early color episodes of Gunsmoke. It has also been alleged to have been spotted on one episode of The Andy Griffith Show on a public domain DVD of said show.
  • Filmed Variant: The filmed version of the logo was on the 1970-1971 season finale of My Three Sons on Hallmark back around 2000 and was again seen on a Me TV airing of said season finale on July 2, 2018, strangely with CBS Television Distribution preceding it; TV movies from the era, such as Police StoryThe Two Worlds of Jennie Logan, and Top Secret (1978), among others; the original Magnetic Video VHS releases of many feature films, such as Last Train from Gun Hill and possibly All in a Night's Work, those featuring Elvis Presley, including G.I. Blues (also on the 1985 Key Video re-release) and Blue Hawaii, and those featuring Jerry Lewis, including Don't Give Up the Ship and possibly Visit to a Small Planet and The Sad Sack (don't expect to see this on any of their laserdiscs or Greatest Sports Legends tapes, though); and at the end of earlier video prints of the 1981 movie The Unseen, while the videotaped variant makes a strange appearance at the beginning. The filmed variant can be seen on Cozi TV airings of episodes from the first two seasons of The Beverly Hillbillies, due to said network using public domain prints of that show. It also appeared on Nelvana's first special A Cosmic Christmas; this is intact on current prints of the special whenever it gets aired on TV, as well as YTV Direct's print on YouTube (followed by the current Nelvana logo). The B&W filmed variant was once spotted an episode of Perry Mason on Me-TV before it was replaced with a later print sometime in 2015. It can also be spotted on almost every episode of The Millionaire on Me-TV (should they ever decide to air it again; it can sometimes be found on Me-TV's sister network Decades). The color variant of the filmed variant was seen on some prints of The New Adventures of Mighty Mouse and recently (as of 2018) on three episodes of Gunsmoke on Me-TV ("The Witness", "Kitty's Love Affair", and "Eleven Dollars"). The B&W filmed variant variant can also be spotted on DVDs of The Beverly Hillbillies released by the Platinum Disc Corporation, Madacy Entertainment, Mill Creek Entertainment, and GoodTimes Entertainment, among other companies.It is unknown if this was seen on the Magnum Entertainment releases of The DeerslayerThe Last of the Mohicans (1977) or California Gold Rush, the Magnetic Video VHS release and Key Video re-release of Roustabout, or the 1985 Key Video re-issue of Blue Hawaii.
  • Videotaped Variant: The videotaped version used to be somewhat common on Perry Mason on Me-TV, but they have started using remastered DVD prints with the CBS Television Distribution logo, though it has been seen on FETV as of late. It's also seen at the end of most Cannonepisodes, mostly between seasons 3-5, shown on Me-TV (and whenever it airs on Decades, owned also by the parent company of Me-TV, Weigel Broadcasting). Several of the "Classic 39" episodes of The Honeymooners had this logo when it previously aired on WGN America; Me-TV prints used the 1990 "Wigga-Wigga" logo instead, but nowadays updated prints are used that have no logo. It was also seen on episodes of The (New) Price is Right from 1976-1980. The 1978 and 1983 variants was formerly seen on two episodes of The Twilight Zone on Syfy ("You Drive" and "One for the Angels") until Syfy acquired updated prints sometime in 2015. The 1983 variant was surprisingly seen on a 2012 airing of The Missiles of October on Me-TV, before the 1990 "Wigga Wigga" logo; However, newer prints, such as a recent Decades airing, used CTD instead. The warp-speed variant was also recently spotted on a season 5 rerun of The Bob Newhart Show S5 episode "Making Up Is the Thing To Do" on Me-TV, Hallmark Channel, Decades (occasionally), Sundance, and FamNET, after the decorated MTM Enterprises logo and preceding the 20th Television logo, and is also available on various season 5 and 6 episodes of that show on Shout Factory's 2014 complete series set, as well as solo releases of said seasons and Me-TV airings of most season 6 episodes, with the logo on a majority of those episodes being followed by the 20th Television logo. It can be seen on two season 3 episodes of Have Gun-Will Travel on Me-TV and H&I ("Fragile" and "The Black Handkerchief.") It was also seen on some episodes of All in the Family before CPTD (now SPT) acquired the syndication rights to that show. The videotaped variant was also recently spotted on two Gomer Pyle: U.S.M.C. VHS tapes released by Forum Home Video in 1989, as well as The Devil and Daniel Mouse, which is included as an extra on the Blu-Ray of Nelvana's Rock & Rule. It also makes a strange appearance at the start of the original VHS release of the 1981 film The Unseen, while the filmed variant appears at the end. It can also be found on seasons 3-5 of Cannon on DVD; Season 3 has an odd combo of this proceeded by CTD, while the remaining two seasons have the videotaped VoD alone. This logo also made a surprise appearance on a recent Decades airing of the season 2 Bob Newhart Show episode "The Modernization of Emily".
  • Silent Variant: Rare. Was seen on old VHS releases of the 1963 movie Fun in Acapulco and the 1966 movie Paradise, Hawaiian Style from Magnetic Video (both of which plaster over the Paramount logo at the end of the film, though the Spanish-dubbed version, as well as the 1985 Key Video reprint (In English) of the latter film used the standard "V of Doom" music), the 1974 TV movie The Autobiography of Miss Jane Pittman from Prism Entertainment, and the 1976 movie The Amazing World of Psychic Phenomena. It is also retained on the 1985 Key Video re-issue of Fun in Acapulco.
  • Network TV Variant: Near extinction nowadays. During the 1980s it was seen on various short-lived shows and TV movies produced by this company, such as The MasterThe Devlin ConnectionAmanda'sDear DetectiveAce Crawford: Private EyeThe Return of the Man from U.N.C.L.E.: The Fifteen Years Later Affair, and To Race the Wind, among others; however, very few, if any of these have been released onto VHS or DVD. Cases in point; To Race the Wind, on which said variant is intact, and The Devlin ConnectionThe Master and The Return of the Man from U.N.C.L.E.: The Fifteen Years Later Affair, which were released on video by Trans World Entertainment. It is unknown if it's preserved on the USA Home Video releases of East of Eden (1981) or For Ladies Only; It is, however, surprisingly preserved on the Starmaker Video reprint of the former film.


Scare Factor: It depends on the variant:

  • Filmed variant: Medium to nightmare. Due to the fanfare and the "V" zooming in, this logo had been a source of bad dreams and nightmares for many. The logo's general quality is also poor, especially on deteriorated/damaged film prints, making it even scarier due to the creepy fanfare and the "V" zooming in combined with the film scratches. This logo is known as one of the most popular scary logos ever created, along with the "S from Hell", "The Mask Of Guo Xiang", "Princess Ozma", and "THX". In fact, this logo is very well-known on the Internet specifically and very popular for this reason.
  • Videotaped variant: Medium to high. The videotaped versions generally have smoother animation and quality due to the Scanimate effects, which can lower the scare factor for some. But still, the scare factor can be very high.
  • Warp-speed videotaped variant: High to nightmare, as the much quicker speed of the zooming and the jarring music makes the videotaped variant much worse.
  • With the 1971 "Pinball" music: Low to high, as the music is less scary than the normal version, but we still have that poor animation.
  • Silent variant: It can range from minimal to high. Even without the music, we still have that creepy "V" zooming in! And for some viewers, the silence can actually increase the scare factor!
  • Network TV variant: None to medium, due to the sudden fast-paced zoom and either the silence or the type of closing music (from the end of the show) accompanying it.
  • With the closing theme: Low to high, depending on the theme.
  • B&W variants: High to nightmare. The fact that the logo's colorless makes it much worse to many people.
  • Ultra dark variant: Nightmare. The way that is still greyscale, yet much darker, combined with the barely-visible "V" zooming in will haunt many people. The original music also doesn't help either.
  • Warped music variant: Medium to nightmare, due to the logo's soundtrack changing pitch throughout the logo, which could surprise some who have never seen it or didn't expect it. But others may find it funny.
  • Vinegar Syndrome variant: Nightmare. The fact that the logo is such an eyesore can get to quite a few viewers, and the logo can barely be seen anyways, so it lowers the comprehensibility level for those who have poor vision. The red screen at the end can also get to you.
  • Damaged variant: Medium to nightmare, due to the red colors, film scratches, and warped music combined with the "V" zooming in.
  • In-credit variants: None.

Though, despite all of the different variants, this logo is less scary for those who are used to seeing it. There are even a select few who call it a favorite.


3rd Logo
(1981)


Nicknames: "Flashing V", "V of Rainbow", "Viacom V II"

Logo: On a black background, we see the "V" rotating to the center in a rainbow streak. Then, the rainbowstreak lines out of the logo. After that, the "V" flashes to bright cerulean and the word "Viacom" in the same color flashes in with the word "presents" below. As the opening theme comes up, we zoom up to the left corner of the "V" step-by-step until it engulfs the screen with blue. At the end of the reel, we see the "V" with the word "Viacom" in blue and the word "from" above the "V" and they all zoom in towards the viewer.

FX/SFX: The rotating of the "V" to center, the colors lining out of the logo, the flash of "Presents" and the "V", the zoom-in to the corner of the "V" in step with the opening theme. The quick zoom-in to center with a flash at the end of the reel.

Cheesy Factor: The camera zooming up to the "V" looks pretty cheap.

Music/Sounds: The opening and closing themes of the syndie promo or none.

Availability: Extinct. The only sighting that has come up is a sales tape for individual stations to purchase syndication rights for Viacom-owned shows.

Scare Factor: Minimal. It may surprise some people who are expecting the "V of Doom", but is much, much tamer compared to the "V of Doom". If Viacom made any feature movies at the time, this was definitely the logo to go with.


4th Logo (1984-1986)


Nicknames: "Special Delivery", "The Viacom Emblem", "Viacom V III", "Golden V"

Logo: We start off in outer space. The words "Special" and "Delivery" streaks through the sun that is in the background leaving a rainbow trail. Then on a blue/black gradient background, the two words fly to a ring with wings. "From Viacom" with "Viacom" bigger, are also in this logo above the familiar "V" from the 2nd logo. At the end, a firework flash effect emerges from the logo.

Variant: A short variant exists.

FX/SFX: The words streaking leaving a rainbow trail, the firework flash. Awesome animation. The music sounds like a celebration too.

Music/Sounds: After the drum roll at the start, a majestic 13-note fanfare plays, with the last note held out.

Availability: Extinct. It was seen on the 1984 Twilight Zone Silver Anniversary special, as well as mid-'80s prints of classic Rankin-Bass TV specials (including Santa Claus is Comin' to Town), and some TV movies from the era, among others.

Scare Factor: None to minimal. This is a beautiful logo, and a refreshing change to the standard "V of Doom" fanfare of the 2nd logo.


5th Logo (December 1, 1985-May 24, 1987)


Nicknames: "V of Calm”, "Viacom V IV", "Friendly V", "V of Happiness"

Logo: On a black background, we see a still image of the Viacom "V" logo in light blue. Below that is the"Viacom" name in white.

Variant: On Really Weird Tales, the "V" and text are orange.

FX/SFX: None.

Music/Sounds: The closing theme of the show/TV movie or none.

Availability: Extremely rare. It was once seen on original airings of the first 3 episodes of 1st season of Matlock on NBC plus its two-part pilot episode (from March 1986), as well as on the Andy Griffith reunion special Return to Mayberry and the first five made-for-TV movie revivals of Perry Mason, but most have all fallen victim of being plastered with the "V of Steel" or "Wigga Wigga", 1995 or 2003 Paramount Domestic Television, CBS Paramount Network Television ("Wallpaper"), or CBS Television Distribution logos. Surprisingly, a November 2013 airing of Return to Mayberry on Me-TV left this logo intact, followed by a silent 1995 Paramount Domestic Television logo. However, on November 21, 2017, a rebroadcast on said network had it plastered with the CBS Television Distribution logo as it used a newer print. It is preserved on the VHS releases of Return to Mayberry, Perry Mason ReturnsReally Weird Tales, and a Brazilian VHS release of the Matlock pilot movie Diary of a Perfect Murder, among possible others. It was also preserved on Perry Mason: The Case of the Notorious Nun when it aired on Encore Mystery, but Encore Suspense airings cut the end theme off early and plaster it over with the CBS Television Distribution logo, while Me-TV and Hallmark airings plaster it over with the 1990 "Wigga Wigga" logo. It is preserved on the 2016 Kino Lorber DVD of Really Weird Tales, followed by the "Wigga Wigga" logo.

Scare Factor: None. This one is a calm/boring Viacom logo, depending on what you think. Either way, it's still a nice change from the "V of Doom".


6th Logo (1986)

Nicknames: "City Skyline V", "V in the Big City", "Early V of Steel", "Silver Viacom V", "Viacom V V"

Logo: Against a city skyline with a purple night sky (and with most of the building's lights switched on), we see a metallic-textured "V" (like the one seen in the previous logo) form out of light particles. Then, we see the word "Viacom" trailing underneath the V, forming the whole logo. The logo shines afterwards.

FX/SFX: The trailing text, the "V" forming, and the shining.

Cheesy Factor: The 3D effects look unconvincing.

Music/Sounds: The closing theme of the show.

Availability: Probably extinct. It was only seen on the 1986 Honeymooners Reunion special.

Scare Factor: Low. This is a welcome change from the dreaded "V of Doom".


7th Logo (September 13, 1986-December? 1990)

Nicknames: "Silver V", "Rotating Silver V", "Shining Silver V", "V of Steel", "Viacom V VI", "Terror Of Mecha-Viacom", "Robo-Viacom", "Cyborg V", "V of CGI"

Logo: We start out with a screen, divided half black/purple gradient on top and half silver on the bottom with a bright light flare shining between. The silver part then rotates counter-clockwise (a la CBS/Fox Video), revealing it is a steel version of the "V of Doom" logo. The word "Viacom" flies in from the upper-left of the screen and places itself under the "V", and the "V" shines.

Variants:

  • VHS tapes containing this logo and select TV broadcasts have the "V" shining three times.
  • A warp speed version of the three shines variant has been seen on the syndicated version of Super Sloppy Double Dare.
  • There is also a variant where the "V" shines four times. It has been seen on episodes of RawhidePerry MasonMatlock (seasons 1-4), Hogan's Heroes, The Adventures of the Little KoalaFinders Keepers (Toffler version), Easy Street (1986 series), and the 1986 revival of Split Second. There is also a warp speed version of this, as well as a rare ultra warp speed variant.
  • There is a still variant.
  • There is a variant where the "V" doesn't shine at all. It was only seen on We Love Lucy; the 30-minute re-edit of The Lucy-Desi Comedy Hour.
  • On the 1987 Celebrity Double Dare pilot, the logo is revealed with a computer-generated effect before animating.
  • There is also a B&W variant.
  • There is another sped-up variant of this logo with the music at the normal speed.
  • There is also a variant that plays at a slightly slower speed.
  • On Fox's Family Double Dare, the logo fades in after the Nickelodeon logo with the "V" is already in place, then the "V" shines two times before fading out.
  • There is a variant where both the "V" and the "Viacom" appear to be in higher contrast, making the logo look shinier than before.
  • One version had a midnight blue screen with text saying "DISTRIBUTED BY", and then after a second, it cut to the "V" in the middle of its animation, with the full music playing throughout.
  • Another version cuts to when the "V" turns. This is unofficially known as the "in-progress" variant.
  • There is a variant where the logo starts off in black and white, but quickly changes to color. This was spotted on a 1988 rerun of The Andy Griffith Show on TBS.
  • The British Braveworld Video VHS of King Creole has a variant that cuts off the first or so second from the logo.

FX/SFX: The rotating "V", the "V" "shining", and the light flare behind the "V" illuminating in the background. Actually pretty good CGI for its time.

Music/Sounds: Pindrop-like synth notes, followed by a descending synth chord. The music shares a similar musical key as the "V of Doom".

Music/Sounds/Voice-over Variants:

  • The music had a couple of variations over the years. A couple of "warp-speed" versions, one of which is a ultra warp speed version featuring a higher-pitched jingle, can be seen on various programs, if they haven't been plastered.
  • In some cases, it used only the closing theme of the show or none.
  • Some episodes of Cannon and Perry Mason on Me-TV (before that channel received updated CBSTD prints of the aforementioned episodes of both, though the aforementioned Perry Masonprints have since resurfaced on FETV) have/had the "V of Doom" music playing over this.
  • Some episodes of Gunsmoke, 'Matlock (seasons 1-4), and one episode of Hogan's Heroes (seen in Australia) have the "Wigga-Wigga" music playing over this.
  • A very rare variant of the extended warp-speed (3 wipes) variant includes a voice-over. This was seen on a sales tape for the un-aired game show I Predict. As the logo animates, the voice-over is heard saying: "A Ron Greenberg Production, in association with Viacom." (Pronounced "Vee-a-com", similar to Sandy Hoyt on Split Second).
  • A high tone variant exists. Most likely from a PAL source.

Availability: Uncommon, bordering on rare in its unaltered form.

  • Regular Variant (One Wipe): It is currently seen on Rawhide on Me-TV, Decades (occasionally) and H&I. It's also currently seen on most episodes of The Phil Silvers Show on Me-TV and occasionally seen on Decades, and it is preserved on the season 2 Shout! Factory DVD of the show, and on most episodes from seasons 3-4 of TPSS on DVD (Season 1 on DVD and the British DVD releases use CTD instead), and was on most episodes of The Beverly Hillbillies, as well asGunsmoke (mostly color reruns) on Me-TV before they were issued updated prints by CBS, although for The Beverly Hillbillies, it can still be seen on some episodes, and as for Gunsmoke, it can still appear on certain episodes from season 13 (the second color season) onward. It was spotted on the 1989 film Sonny Boy on TCM as well as AMC, and has been spotted on syndicated prints of Cannon films, such as Superman 4: The Quest for Peace. This can also be seen on most episodes of The Life and Times of Grizzly Adams on the recent DVD releases. Seen on '80s prints of other Viacom-distributed shows, including at one point in time, episodes of The Andy Griffith Show (particularly reruns on TBS), as well as episodes of I Love Lucy on Nick at Nite (as well as AMC briefly), Have Gun-Will Travel on Encore Westerns, various prints of The Cosby Show and Roseanne, Rawhide on the Hallmark Channel as well as Encore Westerns, and The Millionaire on TV Land, among possible others. It is unknown if this was seen on '80s prints of The Twilight Zone, The Dick Van Dy-ke Show, The New Adventures of Mighty Mouse, Petticoat Junction, The Harlem Globetrotters (1970s cartoon), Hawaii Five-0, Amigo and Friends, Gomer Pyle: U.S.M.C., The Alvin Show, The Honeymooners, Whirlybirds and Our Miss Brooks, among possible others. It can be seen on the Perry Mason made-for-TV movies from 1987-89, and some from the earlier part of 1990 along with some prints of previous ones (though most use the warp speed variant), but DVDs plaster it over with the CBS Television Distribution logo. However, it is preserved on some VHS tapes such as the British VHS release of Perry Mason: The Case of the Lethal Lesson, but these aren't easy to come by, and as far as we can tell, have never been released to VHS in the United States. It was also seen on some episodes of Perry Mason on Me-TV before they were issued updated prints by CBS, but these prints can still be seen as of recently on FETV. This logo (and its extended variants) is also seen on various game shows syndicated by Viacom from 1986-1990, including Split Second, Double Dare (this includes recent prints on iTunes), and Remote Control. The B&W variant can be found at the end of select VHS tapes of The Andy Griffith Show that were released by Premier Promotions, including notably The Andy Griffith Show Collector's Series Volume 12: Mayberry Classics, and was recently spotted on an episode of Rawhide on Me-TV. This logo was also spotted on British VHS releases of Fun in Acapulco, King Creole, Roustabout and All in a Night's Work, older prints of Dempsey and Makepeace, Father Dowling Mysteries, a Decades broadcast of The Blue Knight (1975), a Movies! broadcast of the 1971 docudrama Evel Knievel, and international prints of seasons 1-4 (and some of season 5) of Matlock, though most use the warp speed variant. The "in-progress" variant can be found on the MCA/Universal Home Video VHS ofSuper Force, the unsold Baby on Board pilot from 1988, as well as at least one episode of Rawhide on Me-TV. It has also been seen on some episodes of A Different World on Netflix.
  • Extended Variant (3-4 Wipes): The long variant (3 wipes) can be found on the Family Home Entertainment VHS of The Adventures of the Little Koala and was on at least one episode of Perry Mason on Me-TV before being issued an updated print by CBS, while the original version with 4 wipes is extremely rare, and was last spotted on the Toffler version of Finders Keepers on the now-defunct Nick GAS network. This is also seen on various game shows syndicated by Viacom from 1986-1990, including Split Second, Double Dare (this includes recent prints on iTunes), and Remote Control. The 3 wipes variant was also recently spotted on an FETV broadcast of the Perry Masonepisode, "The Case of the Poison Pen Pal".
  • Silent Variant: Possibly extinct. Seen only on syndicated TV prints of The Stepford Wives (the 1975 version).
  • Warp Speed Variant: Can currently be found on some episodes of Rawhide on Me-TV, Decades (occasionally) and H&I. Also seen on older prints of' Matlock '(season 1-5) (1990 episodes), (current TV prints use the 8th logo instead, while the DVD of S1 uses CBS/Paramount and every other season on DVD uses CTD instead. Oddly, FETV's print of the Matlock S1 episode, "The Don, Part 1" had this preserved)its spin off Jake and Fatman (DVDs and TV prints of seasons 1 and 2 use CTD instead), Father Dowling Mysteries (including some from the late part of 1990), and a Brazilian VHS of Fatal Confession: A Father Dowling Mystery. This is also preserved on the Season 1 DVD release of Father Dowling Mysteries, preceded by CTD and can be seen on the other two seasons as well. Decades airings use the DVD prints of Father Dowling Mysteries as well. It is unknown if this is preserved on seasons 3, 4 and 1990 episodes of S5 of Jake and the Fatman on DVD. The "DISTRIBUTED BY" variant is ultra rare, as it's only known to exist on older prints of Superboy.
  • Warp Speed Variant (Extended): Extremely rare, usually plastered by either the "Wigga-Wigga", Paramount Domestic Television, CBS/Paramount Domestic/Network Television ("Eye in the Sky" or "Wallpaper"), or CBS Television Distribution logos, though they have been spotted on a few episodes of Rawhide on Me-TV and H&I, and on Australian television, an episode of Hogan's Heroes.
  • Sped-Up Variant: Seen on Perry Mason: The Case of the Poisoned Pen.
  • Ultra Warp Speed Variant: The ultra warp speed version can be seen on Netflix's prints, some VHS tapes, and The Family Channel airings of The Super Mario Bros. Super Show and The Legend of Zelda.
  • Ultra Warp Speed Variant (Extended): Extremely rare. Could probably be seen on The Super Mario Bros. Super Show and The Legend of Zelda.

Scare Factor: Depending on the variant:

  • Original: Low. The descending sound, sounding like the THX "Deep Note", and the big "V of Doom" styled "V" might have scared a few here and there, but it's harmless, and tamer than the 2nd logo.
  • Extended: Same as above.
  • B&W: Same as above.
  • Distribution: Low. The quick transition to the "V" could surprise you.
  • Warp speed variants: Low, bordering on medium. The fast pace may surprise some first-time viewers.
  • With the "V of Doom" theme: Medium. The theme will bring some bad memories. It doesn't help that the big "V of Doom"-style "V" is present here, but at least it's not zooming in, making this a bit tamer.
  • With the "Wigga Wigga" theme: Minimal to low.
  • Silent variant / with the closing theme: None.


8th Logo (January 1, 1990-May 11, 2000) Nicknames: "Wigga-Wigga", "\/|/\CO/\/\", "Zig-Zags of Steel', "Silver Zig-Zags"

Logo: On a shaded blue background, a silver "V" flies from the bottom left and then backwards. As it does so, a zig-zag line comes out of it to form the other letters in the name (it shines as it does this), with the "A" and "M" still taking the form of zig-zags, forming the word, "VIACOM". The completed logo shines.

Trivia: Many people think the announcer is mispronouncing the word Viacom. It is indeed long "i", like in "prize", although the original pronunciation of the name pre-1986 was indeed with a short "i", like in "pizza", hence the pronunciation "vee-a-com". Oddly, the post-1986 pronunciation was used by the announcer on the Magnetic Video logo several years before it became the official pronunciation.

Variants:

  • There is a very rare filmed variant seen on TV movies from the era.
  • Several shows would have the name already formed during the later years, with the only animation being the shining of the letters.
  • There is a text variation on this logo for Viacom Productions. It has the "VIACOM" text already formed, but a line slides in from the right and forms into "PRODUCTIONS" in Futura Extra Bold font, after which the "C" and the "O" in "\/|/\CO/\/\" shine. This shorter variation was seen on network TV productions from 1998-1999. There was another variant of this in which the text doesn't shine at all, used on Diagnosis: Murder.
  • On reruns of the Sabrina, the Teenage Witch pilot on ABC Family (now Freeform), The Hub (now Discovery Family) and Antenna TV, this logo is still (a la the 1985 "V of Happiness" logo) and followed by the 2003 Paramount Domestic Television logo.
  • A black & white version of this exists on some prints of older B&W shows (though most feature the color version).
  • On the 1997 TV movie, The Right Connections, the words "in association with" are seen over the logo's background, then fades out when the animation starts.
  • On WPIX's print of the Honeymooners episode "The Sleepwalker", the logo freezes before it is fully formed. The audio is distorted in this variant. It's likely an error in production.
  • On the 1996 TV movie Brothers of the Frontier and a Me-TV airing of Matlock S7 episode "The Class", the short version of the logo is played in slow motion.

FX/SFX: The CGI coiled line turning into "\/|/\CO/\/\".

Cheesy Factor: The other letters in the logo seem to "drop out" from the zig-zags rather than the zig-zags just morphing into them, which becomes apparent once the animation is slowed down. Also, the excessive shining makes this look somewhat gaudy.

Music/Sounds: Again, there have been several musical variations accompanied with a voice-over by Don LaFontaine saying "Viacom" near the end:

  • Usually, a synthesized rock score is used, complete with drums, a synthesizer and even a guitar. Telephone-like "wigga-wigga" sounds are heard as the line zig-zags.
  • For the newly-formed Viacom International, the same logo is accompanied by different music. A synthesized whoosh is heard first, leading into a jingle played on a flute being heard as the line uncurls. As the logo finishes, a faint choir is heard in the background. Synthesized "shining" sounds can be heard throughout the entire logo. The LaFontaine voice-over is still heard.
  • There is a version where the LaFontaine voice-over cuts in earlier.
  • Some versions have no LaFontaine voice-over. The Viacom Productions logo is one of these, except the variant used on Diagnosis: Murder. An extremely short version with no LaFontaine voice-over was seen for a brief time in 1996. This version would also have the Paramount Domestic Television logo play almost immediately afterwards.
  • There was a warped version during later years.
  • There is a low toned variant for the short version that appeared after an episode of The Twilight Zone.
  • A high pitched variant exists. It's usually seen on PAL prints of Viacom-distributed shows and movies with this logo.

Music/Sounds Variants:

  • In some cases, it used the closing theme of the show, generic network music on CBS, NBC, and ABC, or it was silent.
  • There is a variant with the "V of Doom" theme playing instead on several early-1990s syndie prints of classic TV movies from the era, plastering the 1976 filmed logo.
  • There is another variant with the "V of Doom" music now playing faintly instead on some episodes of The Twilight Zone on Syfy, Perry Mason, and The Honeymooners both on Me-TV and last aired on WGN America. Sometimes, the short version plays with the normal music, but the "V of Doom" music can be heard again faintly in the background. This is sometimes called the "Ghost of the V of Doom".
  • There is a variant with the "V of Steel" theme playing instead on one episode of Gunsmoke as well as a Hungarian-dubbed rerun of the Father Dowling Mysteries season 1 episode "The What Do You Call a Call Girl Mystery" on AXN Crime.
  • One episode of Rawhide on Me-TV has the warp-speed version of the logo with the warp-speed "V of Steel" music playing over it.
  • A variant with the sped-up "V of Steel" music was reportedly sighted on a British rerun of the Matlock episode "The Brothers".
  • Another variant with the warp-speed VoS music playing under the regular version was spotted on a Hungarian-dubbed rerun of the Father Dowling Mysteries season 1 episode "The Mafia Priest Mystery: Part 2" on AXN Crime. This is unofficially called the "Ghost of the V of Steel". This may also have been spotted on an Australian airing of a Jake and the Fatman episode.
  • The Viacom Productions variant has used the music from the final logo below on certain occasions. This has been sighted on an international print of the eighth episode of S7 of Sabrina, the Teenage Witch, "Bada-Ping!", an Antenna TV airing of Sabrina, the Teenage Witch S7 episode "Sabrina Unplugged", and has also been reported to appear on some episodes of the final season of Diagnosis: Murder.
  • A variant with the "Pinball" music was reported to have been seen on a public domain cartoon (possibly a Terrytoon) which aired on a religious TV channel. This has yet to be confirmed.
  • A variant of the original "Wigga Wigga" logo without the announcer in it also exists.

Availability: Fairly common. Many of the shows that had this logo have been updated with either the Paramount Domestic Television, the CBS Paramount Domestic or Network Television logos ("Eye in the Sky" or "Wallpaper") or CBS Television Distribution logos by now, especially on DVD releases, but it is still seen on some shows.

  • Regular Variant: It was spotted on the film I'm All Right Jack on TCM, two episodes of Cannon on the season 3 DVD, syndicated prints of Cannon films such as Masters of the Universe, and one episode of The Life and Times of Grizzly Adams on DVD. It has been spotted on reruns of color episodes of Gunsmoke on Me-TV and TV Land, albeit in split screen form on the latter channel, and was also spotted on The Alvin Show when re-ran on Nickelodeon. However, recent prints of Gunsmoke episodes from season 12 (the first color season) are now restored and now use CTD, though it can still be spotted on almost all other episodes from season 13 on. It was also seen when Have Gun-Will Travel aired on Encore Westerns in the early 2010s, as well as some episodes of Perry Mason, Hogan's Heroes and The Beverly Hillbillies on Me-TV and occasionally Decades before they both were issued updated prints by CBS (though it can be still be found in the majority of color episodes of The Beverly Hillbillies and select episodes of Gomer Pyle: U.S.M.C.; for the latter show, the vast majority of episodes have the 1995 Paramount Domestic Television logo, both are also aired sometimes on Decades as well. FETV prints of Perry Mason still have this logo intact on many episodes), as well as in the past, episodes of I Love Lucy and The Lucy-Desi Comedy Hour on Nick at Nite and TV Land. It could also been seen on the Perry Mason TV movies from 1991-95, and some prints of older ones, but DVDs plaster it with the CTD logo. The high pitched variant was recently spotted on a British television broadcast of California Gold Rush. This can also be found on Family AffairMy Three Sons (it also appeared on Season 11, Episode 12 of that show after the CBS Television Distribution logo on a June 14, 2018 airing on Me-TV), VHS releases of Payoff (1991), a recent European TV broadcast of the 1973 TV film A Dream for Christmas, the 2009 Warner Archive DVD-R of Don't Be Afraid of the Dark (1973), the Republic Pictures VHS of Rent-a-Kid, the Prism Entertainment VHS of Memories of Murder, VHS copies of The Right Connections, The Operation (AKA: Bodily Harm) (2007 Lifetime prints had the 7th logo), recent Movies! broadcasts of Day of the Animals (1977), and The Night the Lights Went Out in GeorgiaThey Watch, the Starmaker Video VHS releases of Last Train from Gun HillDonner Pass: The Road to SurvivalLittle Lord Fauntleroy (1980), The Incredible Rocky Mountain Race, and Perry Mason: The Case of the Lost Love, among possible others, a Brazilian VHS of the Sunn Classics adaptation of The Fall of the House of Usher, the Kino Lorber DVD of Really Weird Tales (after the 5th logo), and international prints of Rawhide, along with some recent prints on Heroes & Icons.
  • Warp Speed Variant: Currently found on Matlock on WGN America, Me-TV, Decades, FETV, and Hallmark Movies & Mysteries (it plasters over the the 7th logo on many episodes from seasons 1 to 4, along with earlier season 5 episodes, and the 5th logo on later syndicated prints of the pilot episode for that show; DVDs use the CBS/Paramount "Wallpaper" logo for season 1 while 2-9 have CTD). Some episodes from Seasons 6 and 7, and possibly 8, use the regular variant instead. Also seen on the first 3 seasons and early season 4 episodes of Sabrina, the Teenage Witch on Antenna TV (DVDs have the CBS/Paramount "Eye In The Sky" logo for season 1, while seasons 2-3 have the "Wallpaper" logo and 4-7 have CTD. Hulu prints use the CBS/Paramount "Wallpaper" logo for season 1). Also seen on the first five seasons of Diagnosis: Murder on DVD, Encore Suspense, Me-TV, Decades (occasionally), and Hallmark Movies & Mysteries (however, DVDs of Season 2 and reportedly, Season 3 use the CBS/Paramount "Wallpaper" logo instead). It was also preserved at the end of the DVD print of the Jake and the Fatman S4 episode, "It Never Entered My Mind", which is included on the Diagnosis: Murder Season 1 DVD. It is unknown if this same print is retained on the Jake and the Fatman complete series boxset, or if said boxset retains this logo on later season 4 episodes as well as S5 episodes.
  • Ultra Warp Speed Variant: The version where the LaFontaine voice-over cuts in earlier was formerly seen on S1 episodes of The Twilight Zone on Syfy (though some episodes were known to contain the 2nd logo); recently, Syfy and Me-TV had acquired new, updated prints with the CBS Television Distribution logo, making the logo extremely rare, if not obsolete. It may still be intact on some episodes of Sabrina, the Teenage Witch, and was spotted on a November 2016 Me-TV broadcast of the Gunsmoke episode "P.S. Murry Christmas". Was also seen on at least one episode of Rawhide on H&I.
  • Productions Variant: Seen on Season 4 episodes of Sabrina, the Teenage Witch and Seasons 5 through 7 episodes of Diagnosis: Murder, among other Viacom productions at the time.
  • International Variant: It was present on syndicated and international prints (though some used the regular variant) of The Cosby Show and Roseanne, but it is now plastered with the Carsey-Werner Distribution logo, though some prints have survived, but not all of them. The international version, and sometimes the regular variant, can be seen on some episodes of A Different World on Netflix, including the pilot, and was also seen on Terrytoon prints that were distributed around in the 1990s, as well as reportedly, one episode of The Beverly Hillbillies on the Fox Classics Network in Australia.

Scare Factor: Depends on the variant:

  • Domestic variant: Minimal. Some might be caught off-guard by the dramatic FX and fast pace.
  • International variant: None. This is a beautiful logo.
  • With the "Pinball" theme (?): Low, since it may surprise anyone who wasn't expecting it.
  • With the "V of Doom" theme: Low to medium. Like before, the theme will bring back bad memories, and the fast pace would increase it a bit, but the lack of the zooming "V" or any presence of it makesit still tame.
  • "Ghost of the V of Doom" variant: Minimal to medium, due to the presence of the scary music. However, due to it being much quieter than usual lowers its creepiness and most people would probably not notice it normally, unless they're deliberately trying to listen to it.
  • "Ghost of the V of Steel" variant: Minimal to low. The theme may startle a few that were not expecting it. But like the above variant, most wouldn't notice it anyway.
  • With the "V of Steel" theme: Minimal to low.
  • With the warp-speed "V of Steel" theme: Low, especially if you weren't expecting it.
  • With the "Wigga Wigga II" theme: Minimal, bordering on low.
  • With the closing theme: None to minimal.

Apart from these, this is still fairly tame, compared to the 2nd logo.

Final Note: Many Viacom-produced shows stopped using this logo in 1999, although Diagnosis: Murder continued to use the "PRODUCTIONS" variant (non-shining version) until 2000.


9th Logo (September 24, 1999-August 8, 2004)

Nicknames: "Wigga-Wigga II", "VIACOM 2000", "Robocom", "ViaBot"

Logo: On a smoky blue background,we see the letters of "\/|/\CO/\/\" in front of each other, spreading out. The background is full of "Wigga-Wigga"-type "\/|/\CO/\/\" letters along with a smoke effect slowly clearing out. The company is referred to as "VIACOM PRODUCTIONS, a Paramount company" with "PRODUCTIONS" set in the same font as before under "VIACOM" with the Paramount byline in its majestic cursive logo font, with a line above it.

Variants:

  • A still version of this logo exists (a la the 1985 "V of Happiness" logo).
  • In 2002, the words were made bolder, and the letters at the start are brighter.
  • Sometimes on the 2002 version, "in association with" spreads out above.
  • A 4:3 version of the 2002 version stretched to 16:9 exists.
  • A cropped 16:9 version can be seen on most widescreen movies/shows.
  • Another version has the cropped 16:9 logo zoomed out with borders. This can be seen in 4:3 or 16:9.
  • There is a true 16:9 version.
  • A shorter version cuts to either the first quarter or to the last.
  • There is a slower version.
  • A filmed version appears on some TV movies.

FX/SFX: The letters spreading out and the smoke. Actually really cool effects, but...

Cheesy Factor: ...the shortening of the voice over on the 2002 variant makes it sound more warbly than it did before.

Music/Sounds: A descending crystallized wind chime-like sound effect culminating in a synth explosion, followed by a robotic voice saying the word "Viacom". The robotic voice was shortened in 2002.

Music/Sounds Variants:

  • Very early broadcasts featured the 1990 and 1998 network TV music. This can be seen on "updated" airings of Season 7 episodes Diagnosis: Murder on Me-TV and at least one season 4 episode of Sabrina, the Teenage Witch.
  • There is also a silent variant.
  • A version in which the wind chime sound effect plays faster also exists.
  • A sped-up higher pitch version also exists.
  • Sometimes, it has the end theme of the show or TV movie or generic network music, as seen on NBC, CBS and UPN.

Availability: Fairly common. It can be seen on any show or TV movie produced by Viacom from 1999-2004; these include seasons 4-7 of Sabrina, The Teenage Witch on Antenna TV (plastered on the DVDs by CBS Television Distribution), The Division on Lifetime Real Women, season 1 of The 4400 last aired on USA Network, and seasons 7 & 8 of Diagnosis: Murder on Me-TV, Decades (occasionally), Encore Suspense, DVD (possibly), and Hallmark Movies & Mysteries, as well as the final two TV movies spun off from that show. The still version can be seen on some season 8 and "updated" season 7 episodes of Diagnosis: Murder on Me-TV, Encore Suspense, Decades (occasionally), Hallmark Movies & Mysteries, DVD (possibly), and original CBS airings of Diagnosis: Murder from 2000-2001. It was also spotted at the end of Hysteria: The Def Leppard Story.

Scare Factor: Depending on the variant:

  • Original variant: Minimal, bordering on low. The robotic voice may get to some.
  • Silent variant / with the closing theme: None.
  • With the "Wigga Wigga" music: Minimal to low.

Overall, both of these variants are harmless, and are also tame compared to the 2nd logo. This was also a fitting way to end a company with a memorable library of logos.

10th Logo

(October 11, 2017- )

Nickname: "ViacoMatrix"

Logo: Just the word "VIACOM" in the 2006 font appearing letter-by-letter as separate letters and numbers flash by in a more normal font.

FX/SFX: The letters/numbers appearing and/or disappearing. For a logo that looks simple (which happens to be somewhat of a trend in the latter-day New Tens), its designer must've put some thought into it for once.

Music/Sounds: The closing theme of the program.

Availability: Seen on the 2nd (and final) season of The Shannara Chronicles.


Scare Factor: None, though it may surprise those expecting to see the Spike Originals logo. In any case, it looks pretty cool for a modern-day simplistic logo.