Nicknames: "The Spider-Man Emblem", "The Spider-Man logo"
Logo: On a blue or light blue background, there is a text that reads:
A MARVEL COMICS ANIMATION P r e s e n t a t i o n
At the top left is a white circle containing a blue circle in the center. Inside of it features Spider-Man's head inside the blue circle. The circle is surrounded by a text that says "MARVEL COMICS ANIMATION" in a different position (ala Metro-Goldwyn-Mayer Television or Sunbow Productions). The closing variant is on a navy blue background having only Spider-Man's head in a white circle and the text above in center position.
Music/Sounds: The opening variant is usually silent, but on the closing variant, the closing theme of the show was used.
Availability: Seen on Marvel shows during the era. The opening variant was also seen on television broadcasts of the 1967-1970 Spider-Man cartoon, several season one episodes of Spider-Man and His Amazing Friends, and may also appear on The Fantastic Four and The Marvel Super Heroes episodes of the same era. On Netflix the opening logo is preserved, but the closing logo is plastered by the 2009 Marvel Animation logo.
Scare Factor: None. Low for the arched variant.
Nicknames: "MP", "Stylized MP of Doom", "Large Sets of Lines"
Logo: On a blue background, several large sets of lines rotate. Over the lines, a "star" traces out the company logo that of a stylized "MP", with another "M" cut out of the "M" part of the logo. When the logo is fully traced and the lines are in position (with horizontal lines for the "M" part and vertical lines for the "P"), the logo flashes, and the "M" cut out turns white while the rest turns yellow. The logo shrinks to the top-left corner, a "MARVEL PRODUCTIONS LTD" is drawn out with a star below it in a groovy font. The byline "A CADENCE COMPANY" is seen below the logo.
Variants: There is also a completely different "short" version in which some white grids rapidly converge together to form the logo at the top of the screen with the usual text forming below (the byline is closer to the company name this time). The "O" shines with a "ping". The Grinch Grinches the Cat in the Hat has a rare still variant of the logo with a DePatie-Freleng byline. the logo's BG is much lighter than the normal logo. Sunbow-Marvel combo variant: See Sunbow Entertainment for description. On the two short-lived cartoon series Pandamonium and Meatballs and Spaghetti, the Intermedia logo is seen above the Marvel Productions logo. The Marvel logo has a shining light effect directly behind it. In The Pink Panther in: Pink at First Sight, the logo lacks the MP altogether, and simply says "A MARVEL PRODUCTION" in the same font as the logo. On the bottom is a DePatie-Freleng and United Artists byline. The normal logo's music is intact. In the Little People VHS tape 3 Favourite Tales, the logo has a more darker blue BG, is still and has the byline "A NEW WORLD COMPANY". This variant is a prototype of the next logo.
FX/SFX: The "star" effects and drawing in of the logo, and the rotating lines, which may remind one of Avco Embassy's logo.
Cheesy Factor: Simple animation is very choppy.
Music/Sounds: A very loud 4-note dramatic horn fanfare with the 70s band style tune, followed a violin note, then a 3-note bombastic fanfare with a synth theme like the NBC chime theme composed by Rob Walsh. The end theme of the show may finish over it, especially the short and still variants.
On season 2 of Muppet Babies, that uses the bagpipe and horn theme.
On the 1983 special The Charmkins, that one has the Sunbow Productions logo, it uses the closing theme, followed by a 7-note harp theme, then a ping like the Windows 95 jingle or the NBC Chime.
On some PAL Prints of Spider-Man and His Amazing Friends, that logo uses the music more higher pitched.
Availability: Most Marvel shows of this time (The Incredible Hulk, Dungeons and Dragons, the 1981 solo Spider-Man series, Defenders of the Earth) have been updated with either a newer Marvel logo and/or a Saban logo. However, you may still see this logo on some videos of Marvel shows of this time. But the 1981 version is rare and it seen on Spider-Man and His Amazing Friends on DVD and the New World Video VHS tape. The still variant with the DFE byline is rare, and it was seen only on The Grinch Grinches the Cat in the Hat, the last Dr. Seuss/DFE animated special. The short version also appeared on the failed Solarman pilot, made in 1986 but released on video in 1989, then aired only once on Fox Kids in 1992. The still version with the New World byline only appeared on 3 Favourite Tales. The version without the MP was only seen in on the Pink Panther special Pink at First Sight.
Scare Factor: Depending on the logo variant:
Low to medium. The fanfare is overly dramatic and the animation is cheesy, so some might be startled by it.
Low with the closing theme.
Minimal to low for the Sunbow Productions variant.
None for the DFE variant.
Nicknames: "MP II", "CGI Spidey", "The Spider-Man logo II", "Silver Spider-Man"
Logo: In space, we pan out through a series of glowing 3D bars. As the bars rotate up towards us, we see that it is the Marvel Productions logo, done in glorious 3D (and with the "M" cut-out not filled in). In the background, the CGI version of Spider-Man leaps up, and the logo is "absorbed" into his body, turning him silver. The space background turns into a "timewarp mode" into a silver background, as the words "MARVEL PRODUCTIONS, LTD" rise up from the bottom-right with a trail behind it. The "MP" logo returns to the screen, as the silver Spider-Man somersaults to the top of it and takes a prowler-like stance above it as the logo takes its place on the center of the screen (Spidey's eyes return shortly after). The Marvel Productions text takes its place below the logo. The byline, "A NEW WORLD COMPANY" fades in when the animation is all done.
Trivia: The reason for the MP logo being absorbed and then mysteriously reappearing is to provide a place to cut the logo so that it is not as long. In most cases, however, the logo is shortened so that only the tail-end of the animation is seen. This logo was animated at Digital (Last Starfighter) Productions. The concept of the chrome Spidey flying through space was bizarre, but that was the assignment.
Variants: On some shows, this logo is bylineless. On late 80s Henson co-produced shows, a copyright stamp for Jim Henson Productions fades in below. Sunbow-Marvel Combo Variant: See Sunbow Entertainment for description.
FX/SFX: EXCELLENT CGI effects! Even today, the CGI effects were ahead of its time.
Cheesy Factor: Simple animation.
Music/Sounds: A THX-like "chord" sound with some futuristic "whooshes". On the video release of the 1989 X-Men pilot, a dramatic synth tune is heard. At other times, the ending theme plays over it.
On Transformers The Movie, that logo has the Sunbow logo it has the synth theme with lightsaber sounds from Star Wars.
On some PAL Prints of 80's Marvel Shows, that uses the music more higher pitched.
On the video release of the 1989 X-Men pilot, a dramatic synth tune is heard.
Availability: Rare. The short version was seen on many shows, including the late 1980's Marvel Action Universe block (Dino Riders, RoboCop, and the Pryde of the X-Men pilot), the first season of Biker Mice from Mars (with the second season New World Animation took over), the animated Blondie & Dagwood special (and its' sequel, Second Wedding Workout), Rude Dog & The Dweebs, Spacecats, and the animated adaptation of Attack of the Killer Tomatoes. It was most notably seen on Henson co-produced shows like Muppet Babies and Fraggle Rock (the animated version). The longer version can be considered extinct; it was mainly used on early 90's video releases of Marvel material.
Scare Factor: Low to medium for the longer version, as people may get caught off guard by the dramatics, the CGI version of Spider-Man looks a little creepy and hemight also freak out some viewers. Minimal for the short version, but both versions just have very good computer animation.
Nickname: "The Action Burst"
Logo: On a black/gray gradient background, the former Marvel Comics logo, along with ablue burst next to it with the stacked words, "MARVEL Marvel Entertainment Group (1991)ENTERTAINMENT GROUP" inside of it, is seen.
Variant: Later on, the copyright stamp appears on the bottom left of the logo.
FX/SFX/Cheesy Factor: None. It's only a cheaply done logo looking like it's done in Windows Movie Maker. But the design of the entire logo is cool.
Music/Sounds: The end theme of the show, usually.
Availability: Most 1992-1997 Marvel shows have it, but X-Men's logo has been updated with the 5th logo. Last seen on Spider-Man: The Animated Series and Iron Man on Disney XD.
Scare Factor: None. This logo is very nice.
Nicknames: "The Marvel Filmstrip", "The Spider-Man Logo III (Spider-Man variant only)"
Logo: On a black background, in a white rectangle, a logo similar to the Marvel Comics logo is seen, but the "M" now has squares cut out on either side of it and "Films" written in red script across it. The dot of the "i" may shine with a "ping". The byline, "A Division of New World Entertainment" appears below.
Trivia: The Spidey logo was a motion graphic that was done by Michael Bayouth of Bayouth Productions.
Variants: Sometimes, a copyright stamp for Marvel Entertainment Group was seen below. A different logo was used onSpider-Man: The Animated Series since the second season. It featured the "Marvel/M" combination tilting and zooming out to face us. In the "M", is an animation footage of Spider-Man on three squares each. Once the "M" reaches its position, it flashes and "Films" is written, in script. The background is a space BG and the New World byline and the copyright stamp appear below once the logo forms.
FX/SFX: Just the "pinging" for the regular, but the Spidey logo had the tilting and flash.
Cheesy Factor: The tilting and flash on Spidey's logo look kind of fake.
Music/Sounds: The end of the show's theme.
Availability: Most Marvel shows from this period kept this logo on Disney XD such as Spider-Man: The Animated Series and Iron Man when the network last aired those shows. The versions of these shows when they were on Netflix plastered them with the 5th logo.
Scare Factor: None, more effort was spent on this.
Nicknames: "The Marvel Globe", "Marvel Filmstrip II"
Logo: In space, a globe of the Earth spins around. From the bottom of the screen, a red, bold "MARVEL" zooms up, and from the top, the Marvel "M" made out the same wayas the Marvel Films logo but with nothing written across it, zooms towards the bottom. When they both reach their respective points, both logo flashes, and the words "ENTERTAINMENT GROUP, INC." appear under the Marvel logo, and the word "Studios" appears on the Marvel "M". After the flash, the countries on the globe are now filled in with pictures of the Marvel Comics characters.
Variant: On Silver Surfer, the text "Based on the Marvel Comics Characters" appears below this logo.
FX/SFX: The spinning globe, the flying words and flashing logos.
Cheesy Factor: Pretty low budget, although not as bad as the Marvel Entertainment logo.
Music/Sounds: End of the show's theme.
Availability: Rare. It was only seen on two Marvel shows: Silver Surfer on Fox Kids, and the second season of The Incredible Hulk (a.k.a. The Incredible Hulk and She Hulk) on UPN. Therefore, it was only used for two years. Reruns of both these shows on Disney XD kept this, but Netflix viewers plastered this with the 5th logo.
Scare Factor: None to minimal.
Nickname: "The Marvel Filmstrip III"
Logo: On a blue shiny background, we see a backlit Marvel "M", with nothing written across it. Suddenly, out of nowhere, a red "Studios", written in script, zooms out and plasters itself on top of the "M". As it plasters itself on top of the"M", the Marvel "M" shines and lights up, revealing the same granite-like finish in the previous two logos.
Variants: The logo would remain still on some shows. On Mutant X, the logo appears to be stretched out by width.
FX/SFX: Nifty CGI.
Music/Sounds: A loud phaser-like sound. On X-Men: Evolution, it's the finishing of the end title theme.
Music/Sounds Variant: One version has a 5-note piano theme with the sound of wind blowing.
Availability: Rare. Could be seen on The Avengers: United They Stand and Spider-Man Unlimited when Fox ran them (as well as reruns on Disney XD), Mutant X, and was last seen on Disney XD broadcasts of X-Men (with Saban's twirly-doo logo) and the DVD releases of X-Men Evolution. Again, when they were on Netflix, the 5th logo plastered this.
Scare Factor: High to nightmare. The loud phasing sound could get to some. Minimal for the still shot.
Logo: A print version of the next logo on the left, with copyright information next to it, and the print version of the 20th Century Fox logo on the right.
Music/Sounds: The ending theme.
Availability: Seen at the end of X-Men.
Scare Factor: None to low.
(May 3, 2002-2013)
Nicknames: "The Flipbook", "The Zoom Out"
Logo: On a red-filtered background, we see a series of Marvel comic book panels flipping downward second by second like a flipbook. "MARVEL", now in its current logo type, zooms out, fading in as a black outline. As the panels fade into a simple red gradient background, the "MARVEL" logo fades into a solid white color. As the background is finished, "MARVEL" continues to zoom away as the logo fades out.
Trivia: This logo was made by Prologue Studios and Imaginary Forces.
Variants: Sometimes this logo is customized for whichever Marvel character(s) is/are shown, such as Hulk, Fantastic Four, and The Punisher (a la Hanna-Barbera's All-Stars logo). In addition, again depending on whichever character(s) are shown, the background is sometimes a different color other than red (i.e., on Hulk, the background is green, and on the Fantastic Four movies, the background is blue). A short/sped-up version of this logo was seen at the end of MTV's Spider Man: The New Animated Series from 2003. Marvel video games even use this variant. Starting with Iron Man in 2008, the logo was given an "enhanced" look, and more animation was added: A line draws itself underneath the logo, which then splits into another line and the word "STUDIOS" spreads out. The line and the word lower themselves below the original line. There is a warp-speed version on Iron Man: Armored Adventures. There is also a variant for Marvel Knights Animation on a black background. Starting with Marvel's The Avengers in 2012, "MARVEL" is enclosed in a white rectangle. This was also seen on The Amazing Spider-Man, Iron Man 3, and early episodes of Agents of S.H.I.E.L.D. A closing variant was introduced at the end of Marvel's The Avengers, which has the logo zoomed in and completely still. An in-credit variant is seen at the end of all 20th Century Fox-distributed Marvel films. This is also seen on the Marvel's Guardians of the Galaxy animated series. In the show's intro, the logo is seen, however when its animation is mostly finished, the logo zooms out to reveal the show's title. The Marvel logo finishes its animation, and the show's intro finishes.
FX/SFX: The pages flipping downward, the forming and zooming of the Marvel logo.
Music/Sounds: None, the movie's opening theme, the end title theme from any show, or the sound of pages flipping.
Availability: Common. It's seen on all Marvel-based movies, TV shows, and video games from 2002 onward, beginning with the original Spider-Man film series. Was also used as a home video logo on the DVD/Blu-Ray releases of The Avenges and Iron Man 3 (along with the Paramount Home Media Distribution logo) After Thor: The Dark World introduced the new Marvel Studios logo below, the only Marvel films still using this logo are those that remain outside of Disney/Marvel Studios' control: the Spider-Man movies, still controlled by Columbia, and the X-Men, Fantastic Four, and Deadpool movies, still controlled by 20th Century Fox.
Scare Factor: None to medium. It's a favorite of many.
Nicknames: "The Flipbook II", "The Zoom Out II", "The 3D/CGI Flipbook", "The 3D/CGI Zoom Out", "The Letters"
Logo: Same concept as the previous logo. Red-filtered Marvel comic book panels are still flipping downward, only this time it zooms out to reveal white shapes. The comic panels fade into white and the shapes are flipped 180 degrees upward to reveal the white shapes are the letters of "MARVEL" in its current logotype. The letters are in CGI, inside a white rectangle, and the word "STUDIOS" appears below in silver.
Variant: A shortened version, without the word "STUDIOS", appears on Agents of S.H.I.E.L.D.
FX/SFX: The pages flipping downward, the zooming, and the CGI letters.
Music/Sounds: A dramatic fanfare composed by Brian Tyler.
Music Sounds Variant: On Guardians of the Galaxy, the fanfare is rearranged.
Availability: Brand new. Appears on all Marvel Studios movies and TV shows starting with Thor: The Dark World. Also appears as a home video logo on DVD/Blu-Ray releases, starting with said movie.
Scare Factor: None. This is an awesome logo, which is what you would expect from Marvel.