We see a Doberman Pinscher standing in a field move for about a half a second with its sharp canine teeth showing looking like it's ready to attack or kill. After the doberman moves for half a second, the picture freezes and Mad Dog Production the words "A MAD DOG PRODUCTION" in yellow are scrawled onto the screen in a childish manner, with an underline.
Scare Factor Edit
Medium, because of the Doberman's position looking like it wants to attack you, and the snarling is another factor. The text is odd-looking as well.