Nicknames: "The River", "London Weekend II", "LW"
Logo: On a black background, a row of red-orange, white, and blue stripes moves onto the screen. They swerve at strategic points, resembling a connected "LW", with the W connected to the L by the bottom of the letter. Above it, the words "London Weekend" appear.
Variants: At the end of programs, the logo would be still, and "A Colour Production" would be seen below, or it would be written as "A London Weekend Colour Production". Sometimes, it would be shown on a white background. There is an extremely rare version with out the accompanying text. The first episode of the 1978 LWT production, End of Part One, parodies this logo.The tri-coloured stripes fall vertically down until they disappear.Then, a crash sound is heard, followed by tremendous laughter. The words "London Weekend" appear on the bottom right of the screen. . FX/SFX: The appearance of the stripes.
Cheesy Factor: Rather rough animation.
Music/Sounds: A xylophone scale that climaxes in a full orchestra, which was composed by Harry Rabinowitz. The still version is silent, or has the end theme playing over it.
Availability: Rare. The 1977 series Love for Lydia has the logo retained on VHS. The version with no text was seen on one episode. Also seen on On the Buses episodes from the era.
Scare Factor: Low to medium. The rough animation combined with the jingle may rattle nerves.