This logo has been used by the website known as the Kiwi Farms, which despite the name, is not actually about the harvesting of kiwi fruit.
The Kiwi Farms logo is based on a stylized kiwi bird, with a teardrop shaped symbol in the center. Some find this to be the more unsettling feature of the logo, as it resembles a pair of pincers, not unlike that of an earwig. The bold serif font that accompanies the logo is also somewhat imposing.
Many find the logo frighting not due to the design, but due to the nature of the website itself. The Kiwi Farms is considered by those who cannot handle the fact that not everyone in the whole goddamn planet is going to be nicey-nice and lovey-dovey to be the most retched hive of scum and villainy this side of 4chan.
Scare Factor Edit
The logo ranks fairly low in terms of scare factor, unless for course one is easily triggered by serif font, Australian wildlife, or mean people on the internet.