The Ghost House was formed in 2002 by Sam Raimi (who also found Renaissance Pictures, which features another nightmare-inducing logo coincidentally) and it appeared on horror movies by the company.
In the 2009 version, The skull zooms poorly. A few seconds later, the letters, "GHOST HOUSE PICTURES" appear in a ghostly manner. It was only seen on "Drag Me to Hell"
Nightmare. It may be scarier than before, because of the hi-res skull shown fully. The way the skull appears out of nowhere and rapidly zooms in (a la Viacom's "V of Doom") can catch unsuspecting people off-guard.