Logos[]
1st logo: On a black background, parts of an odd-looking shape (in white outline and yellow stencil form) spin around and zoom out. When the shape stops spinning, a red streak rises up then curves around the top part of the shape, followed by an orange streak, then yellow, green, blue, purple, and finally a rainbow. When the rainbow streak stops, the shape splits up to reveal the words "one" in a curvy font (very similar to Alba), which appears in outline form first, but then, white streaks wipe in around the letters at the same time. Then we fade out.
2nd logo: A red flag unfolds on a starry background, with a blue "ONE" on it. It zooms out, and then bright lights flash behind it, showing four white stars which zoom in. Both elements meet up and start glowing brightly, while the stars flash repeatedly
3rd logo: On a black background, red, green, blue, white, and yellow streaks (in circle shapes and a Y shape) shootout at the same time, and different-colored “pulses” (red, orange, yellow, green, blue, and purple) zoom towards the viewer. A white streak zooms forward and spins around (kinda like the opposite of the Embassy “Rolling E” logo) then turns orange to reveal it’s the new (at the time) Television One logo, with “ONE” being bigger than “TELEVISION”. We fade out when it stops zooming and spinning.
4th logo: On a black background with a curved blue horizon in the distance, 5 golden beams shoot out from behind it. We follow one of the beams, as a rotating piece of glass is seen in it. As we close in on it, the letters "O", "N", and "E" rapidly go through the glass. As the beam fades into a blue backdrop, the letters return to the glass and align to form the "ONE" logo of the time.
5th logo: We see a sea with a clear sky, as the glass rectangle "ONE" from Logo 3 rises from the water. We then see an aerial shot of New Zealand as the glass shoots through some clouds and then off-screen. Then the camera pans over New Zealand as pictures of various places rise from the land and float past the camera. After this, the camera pans to the sky as the glass "ONE" returns to the center of the screen.
6th logo: We pan across several abstract shapes, colored silver. A silver-gold streak of light moves across the edges of some of the shapes. The streaks stop as the camera zooms out and the shapes turn into the gold "ONE" logo on a dark-blue background.
7th logo: The camera pans across several close-ups of the One logo. At the end it moves out to show the whole logo, as lens flare shines on the top of the "O". The tagline "New Zealand's ONE" appears beneath the logo.
8th logo: Various New Zealanders doing various activities, as well as various shots of places and scenery. At the end, the "ONE" logo appears as the background fades to black.
9th logo: We look at a skyline above a layer or clouds with the sun in the distance. Fireworks then explode, briefly showing the Southern Cross. Larger outlines of stars then rotate, as another outline appears in the center of the screen, with smaller circles with 1s inside them. Fireworks explode yet again, revealing the "one" logo on a curved blue background.
10th logo: The "one" logo fades in through a water-like ripple effect. The background takes the abstract form of the pupil and iris of an eye.
11th logo: TBA.
12th logo: A person is seen doing an action (for example, a man driving). The person points his finger to a side of the screen, then the One logo fades in, turning out that the person's pointing at the logo.
13th logo: TBA.
14th logo: TBA.
15th logo: TBA.
16th logo: As a generic logo it used a blurred background, with red circular bubbles moving on the screen. One of them divides into another one, which moves to the center as the "one" wordmark fades in, making the logo. Other idents used people talking at the camera about a certain topic on different locations of New Zealand, and at the last few seconds the One logo and "of us" appear by order with effects, making the slogan. Variants: Sometimes the generic logo would have a different animation. Christmas variants also exist. FX/SFX: CGI for the generics. Some live-action for the other idents.
17th logo: TBA.
Music/Sounds[]
1st logo: A guitar, drum, and flute tune. Later, some bells can be heard towards the end.
2nd logo: An abridged version of the 1980 TVNZ jingle.
3rd logo: An upbeat horn/bassoon fanfare. There are also drums and cymbals heard in the background.
4th logo: A lowering synth noise at the beginning, moving into a fast synth-horn fanfare which slows on the last 3 notes.
5th logo: A re-recorded and longer version of the 4th logo's music.
6th logo: Yet another re-recording of the 4th logo's music.
7th logo: Another re-recording of the 4th logo's music, this time with flutes and a slight Celtic sound to it.
8th logo: A vocal jingle, with the tagline "Together we're ONE".
9th logo: A calm jingle, with the vocal tagline "Together we're One".
10th logo: An "abstract new-age" vocal jingle.
11th logo: TBA.
12th logo: It depends.
13th logo: For the generic logo, an acoustic theme is heard. For the other variants, it varies. One of the variants uses a rock theme, while other uses another acoustic theme.
14th logo: TBA.
15th logo: TBA.
16th logo: None for the generics. A song is heard on the other idents along with the people's voices.
17th logo: TBA.
Scare Factor[]
1st logo: Low to medium. It depends on what you think about the dark background, but a favorite of many.
2nd logo: Low to medium. The stars flashing and music may scare some.
3rd logo: None to minimal. The animation might scare people, but the fanfare is awesome.
4th logo: Low. The music may be startling, but it's a pretty cool logo.
5th logo: Low.
6th logo: Low.
7th logo: Minimal to low, the flutes in the music makes it slightly tamer.
8th logo: None. The music is relaxing, but might scare a few as well.
9th logo: See above.
10th logo: Low. The ripple effect and eye may get to some people.
11th logo: TBA.
12th logo: None.
13th logo: None.
14th logo: TBA.
15th logo: TBA.
16th logo: None.
17th logo: TBA.
Video[]
Don't be scared.