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Rawhide CBS Production

Logos[]

1st logo: On a white background, we see CBS' huge Eyemark logo. Inside it has yet another Eyemark. As the camera zooms-in, we see the pupil of the eye opening up camera shutter style to reveal, "CBS TELEVISION NETWORK" in its Didot font. The pupil later closes.

Variant[]

On the TV movie Destination Space, the text "In Association with the" is seen first. Then the text would fade-out and the rest of the animation takes place.

2nd logo: CBS Productions only used different on-screen versions of the in-credit texts:

A

CBS TELEVISION NETWORK

PRODUCTION

with the CBS Eyemark logo below it, taking place against a blue background. Other series would read "PRODUCED BY THE CBS TELEVISION NETWORK", "THIS HAS BEEN A CBS TELEVISION NETWORK PRODUCTION", "(PRODUCED) IN ASSOCIATION WITH THE CBS TELEVISION NETWORK" or "A CBS TELEVISION NETWORK PRESENTATION".

Variants[]

  • Sometimes, there would be no Eyemark at all.
  • 1959-1962: The text would appear on a wallpaper background.
  • 1962-1965: The text would appear on a gray background with the N.A.B. "Seal of Good Practice" or "Television Code" logo.
  • 1962-1964: On early seasons of Petticoat Junction and The Beverly Hillbillies, the "IAW" variant fades after the 1961 Filmways logo.
  • 1962-1966: Appeared in grayscale.
  • 1963-1975: The text would appear on a blue background with a black CBS Eyemark at the lower left corner. Additional text "FILMED AT CBS STUDIO CENTER, STUDIO CITY, CALIFORNIA" would be seen alongside the Eyemark.
  • 1964-1965: The notice is shown on the lower right-hand corner on the Filmways logo.
  • 1965-1969: On The Wild Wild West, there is an additional in-credit name for Michael Garrison on a grayscale background (season 1 only), blue background (subsequent seasons) reading "A MICHAEL GARRISON PRODUCTION" before that logo faded to the "IAW THE CBS TELEVISION NETWORK PRODUCTION" logo.
  • 1968-1970:On shows from Talent Associates,the Eyemark appears at the center, sandwiched between the respective in-credit text.
  • 1978-1980: The text is referred to as "A CBS Entertainment Production". Apparently, Five-O was a CBS Entertainment Production in its next-to-last season, as well as its last season.
  • From Season 8 through to the end of the original Hawaii Five-O, after the CBS Television Network/"Filmed Entirely On Location in Hawaii" card,there was an extra card that said "Developed by Leonard Freeman Productions." This was also included with the CBS Entertainment card of the final two seasons.
  • The Eyemark would either be black or white.
  • On some episodes of My Three Sons, this logo is sometimes seen in a completely different font.
  • On the 1978 TV movie Like Mom, Like Me, it would read "A CBS Television Production".
  • On the Dr. Seuss TV specials from 1971-1975, such as The Cat in the Hat, the logo is just a text, in this format:

this has been a

CBS

TELEVISION NETWORK

PRODUCTION

in association with

Then, it would cut to the DePatie-Freleng Enterprises logo.

3rd logo: We see a black Eyemark zooming-out to the top of the screen on a gray background. "CBS" appears one by one in a dramatic fashion in white.

Color Variant[]

On the color variant of this logo, the background is blue.

4th logo: It's the same as the 1983 CBS Theatrical Films logo, but "THEATRICAL FILMS" was replaced by "PRODUCTIONS".

Closing Variant[]

This is a still shot logo that has "IN ASSOCIATION WITH" above the logo.

5th logo: Against a black background, we see the text:

CBS

                       PRODUCTIONS

written in a light blue, 3D Impact font with a white shadow effect.

6th logo: Against a certain colored background, we see the text:

CBS

                          ENTERTAINMENT

                              P R O D U C T I O N S

and with an Eyemark logo to the right of "CBS" with a filmstrip next to it. The filmstrip also has little "comet streaks" on its left side.

Variants[]

  • Sometimes, the logo is shown on an all-white, gray, or blue background, with the letters smaller and on the bottom of the screen.
  • The logo is sometimes superimposed or scrolling in the end credits.
  • The text "A Production of" would sometimes appear above.
  • Sometimes there is a copyright stamp underneath the logo.
  • Sometimes the text "IN ASSOCIATION WITH" appears below the logo.

7th logo: Against a blue/purple gradient background, we see the text:

C B S

E N T E R T A I N M E N T

P R O D U C T I O N S

zoom out over the background with "CBS" in the turquoise-blue gradient color. "ENTERTAINMENT" is in a red rectangle. A sky blue CBS Eye zooms out and places itself below the text.

Variants[]

  • There is a superimposed variant of this logo that has appeared on some shows.
  • A short version where it starts at where the CBS eye moves up is also seen.
  • On the 1992 Guiding Light Primetime Special, the logo is a still-shot image against a black background.

8th logo: Over a textured yellow or gold CBS Eyemark background, we see a pair of ghostly gray hands holding up a gray CBS eye logo. We then fade to a closer shot of the hands holding the logo, with "CBS PRODUCTIONS" in a Century Gothic font in front with "CBS" bigger, along with a CBS Eyemark below, all in black.

Variant[]

Sometimes, the hands holding up the CBS eye logo are omitted, so we only see the text on the textured yellow background.

9th logo: We see a flash of light, which dies down to reveal the CBS Eyemark logo (the light is coming from the center of it) with "CBS PRODUCTIONS" around it, floating above a floor in a blue and white studio whose walls have a CBS logo pattern on them. The text is in the familiar CBS Didot font and the entire logo is brown. We zoom away from the logo.

Variant[]

Around 1998 or so, a better known version debuted, which omits the light. The logo is redone and in a lighter shade of reddish-brown, and the font is smaller.

Music/Sounds[]

1st logo: None. In other cases, it included a male announcer saying "This is the CBS Television Network", or the closing theme of the show.

2nd logo: The end title theme from any show playing. Otherwise on some shows from 1959-1962, it would have a majestic 4 note tune on some shows. Sometimes, before that theme plays, A five note horn fanfare with a quiet drumroll is heard first, followed by the 4 note fanfare. Other shows would have either an 8-note tune with a drum roll or a 13 note fanfare.

Music/Sounds Variants[]

On One episode of Perry Mason, The 4 note theme doesn't play untill the Previous Logo Appears.

One Airing of Rawhide Had the short Viacom Wigga Wagga Theme Playing over it due to Poor Plastering.

3rd logo: A commanding trumpet.

4th logo: None.

5th logo: None or the intro soundbite of a movie.

6th logo: The closing theme of the show.

7th logo:

  • A 3-note re-orchestration of the 1959 CBS Television fanfare, the end theme, or, most commonly, silence. The short version uses the last note being longer. In 1994, it used generic network music when CBS began using split-screen credits.
  • There is also a longer version, where we hear a synth harp at the beginning, then it leads to the normal version.

8th logo: None or just the end title theme playing over the logo.

9th logo: None or the outro of the end title theme from any show playing over the logo.

Music/Sounds Variants[]

  • On Kids Say the Darndest Things, Now & Again and The Brian Benben Show, a mysterious synth sounder is heard.
  • On Listen Up!, the abridged version of the Fox Television Studios logo's theme is played, as a result of this logo plastering it
  • Since 2008, we hear a light orchestral sounder, played by low strings, low horns and a piano with a bang of a timpani and a clash of cymbals. It sounds like the old CBS jingle a bit.
  • A short version of the 2008 theme exists, where we begin a split-second before the cymbals end.

Scare Factor[]

1st logo: Depending on the logo variant:

  • Minimal to low for the original variant. The sudden appearance might get to some.
  • Low to high for the Version With the next Logo's music. It may be unexpected.
  • None to low with the closing theme.

2nd logo: Depending on the logo variant:

  • None without the music.
  • With the end title theme, between none to medium, depending on the end theme.
  • Medium for the actual music. It may be intimidating for some.

3rd logo: Low. The music might scare some, but this is a good logo.

4th logo: Low with the animation, and none for the still version.

5th logo: None to medium, depending on the soundbite that's heard.

6th logo: None.

7th logo: None.

8th logo: None. It's a neat logo.

9th logo: None. This is a clean logo.

Video[]

1952_CBS_Productions_Logo

1952 CBS Productions Logo

CBS_Productions-CBS_Television_Network_(1959,_EXTREMELY_SUPER_RARE_VARIANT)

CBS Productions-CBS Television Network (1959, EXTREMELY SUPER RARE VARIANT)

CBS_Productions_(1997)_-_Long_Version

CBS Productions (1997) - Long Version

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