Logos[]
1st logo (2008-2011)[]
On a black background, at the top left of the screen some text says "DISCOVER THE POWER OF CINEMA ADVERTISING". Then two rectangles, one blue, one yellow appear and get increasingly bigger, and when they are done, all sorts of pictures/clips of different movies and things start appearing, like clips from Ice Age, a Pirates of the Caribbean film, and a picture of a guy sitting in a theater eating popcorn, for example. When they are done, a string of light appears and forms the DCM logo with text "DIGITAL CINEMA MEDIA" underneath it, while at the top left of the screen, the text says the following;
"DISCOVER THE POWER OF CINEMA ADVERTISING
TO ADVERTISE VISIT DCM.CO.UK"
The logo fades out afterwards.
2nd logo (2011-2013)[]
On a black background, we see a bunch of red-coloured lanterns suddenly light up. These lanterns are then shown in various formations & various colours in several different shots. Eventually, these lanterns reveal the words "DIGITAL" "CINEMA" "MEDIA" one by one, and at the end they come together to form the DCM logo from the previous logo. Below the logo this caption then appears:
DISCOVER THE POWER OF CINEMA ADVERTISING
VISIT DCM.CO.UK
3rd logo (2013-2014)[]
Against a background of various changing images, the new DCM logo appears. After a while, the text "DCM" appears to the top left of said logo, while "Dynamic advertising" appears below it.
Variants[]
There are three variations of this ident, named Amazement, Laughter and Suspense.
- Amazement: The images include shots of a cornfield, the moon, the Milky Way galaxy, the inside of a space shuttle, shots of jellyfish, an exploding bomb and the Aurora Borealis.
- Laughter: The images include a guy with a rabbit head getting up from a bench, a baby elephant running, a spaceman playing golf on the moon, a disco ball, someone "grabbing" the sun in their hands, and a puzzled dog, then an apple exploding, a baseball flying in, and finally and bunch of balloons hurling across a sky.
- Suspense: The images include a gun being fired, a fox growling, someone's pupil shrinking, a TV being smashed, a match being lit, and finally a overhead shot of a swimming pool.
4th logo (2014-)[]
Same as the Amazement variant of the previous logo, except when the logo finishes the background turns to black and a smaller version of the DCM logo appears in the centre of the screen. As the background fades to black, a flash will appear on the D of DCM. The words 'Digital Cinema Media' fade in one-by-one under their respective letter.
Variant[]
The "Laughter" variant of the previous logo has been occasionally seen in the same style as this one; it has been seen before screenings of Lion, Hidden Figures and the 2017 re-release of Trainspotting.
Music/Sounds[]
1st logo[]
A short synth tune, which ends with a loud bass note and a crash, followed by 3 more synth notes.
2nd logo[]
A remixed version of the synth tune from the previous logo, this time starting and ending with a seat-shaking bass note.
3rd logo[]
Each variant has their own unique track. Amazement has a piano solo, Laughter features a whimsical tune with a few cartoony effects thrown in, and Suspense features synths playing along with a ghastly scream, tyres screeching, and a propeller plane diving.
4th logo[]
Same as the Amazement variant of the last logo, except an added 'beep' can be heard when the background darkens.
Music/Sounds Variant[]
From 2017, the music for the Amazement variant is changed to a harsh drum-and-bass tune with a dramatic choir, with the "beep" when the background darkens removed. The music and sound effects for the Laughter variant remain intact.
Scare Factor[]
1st logo[]
Low to medium. The music is pretty frightening, but it's a lot tamer than its Carlton counterpart.
2nd logo[]
Low to medium. The music can still startle some.
3rd logo[]
- Amazement: Low. This is a beautiful logo.
- Laughter: None, it's very funny. The same can't be said with the next variant, however...
- Suspense: High to nightmare. The music is bound to frighten many, and the subject matter doesn't help either.
4th logo[]
Low.