Digital Cinema Media is a cinema advertising company in the United Kingdom, similar to Wide Eye Media. One of their current idents is called "Laughter".
The Laughter ident was uploaded to YouTube on 23rd January, 2013, and was officially adapted two days later, though some cinemas did not adapt it until a few months later. It was dropped in January 2014, but made a comeback in some cinemas in December 2014, though it did not make a comeback in all cinemas until 2017.
Originally, at the end of the ident, the company's then-slogan, "Dynamic advertising" was seen at the end, but now the slogan "Welcome To Our World" is seen since 2014.
A 10-second version of the ident is seen as usually the first clip seen at the start of the cinema reel. A 15-second version is later seen before the trailers begin, around 10 minutes into the cinema reel.
Scare Factor Edit
- High if you are seeing it at the cinema, Medium if viewing at home.
Films that use(d) the ident Edit
Provided that nobody messes the list up, all films are shown in order of release.
- Identify Theif
- the 2013 re-release of Finding Nemo
- The Croods
- Despicable Me 2
- Monsters University
- The Smurfs 2
- Justin and the Knights of Valor
- the 2017 re-release of Trainspotting
- Cars 2