ATV (Associated Television) was a former British television company that was awarded to ITA (Independent Television Authority) to provide ITVS (Independent Television Service) at weekends for the London reign. It ran between 1955 and 1968 in London, replaced by LWT (London Weekend Television) and from 1956 until 12:32am, January 1st, 1982 in Midlands, replaced by Central. The scariest logo that ATV got is from 1969 to 1975, nicknamed "ATV NOT IN COLOUR" Seen in black & white films, TV shows and school programming. On the black background, the white circle grows into place, animation then letters appears saying "ATV"
Medium to High, Bordering on Nightmare. The loud music, animation and poor quality and the fact that it's in black and white may unnerve people for their first time seeing it. It still remains fairly popular.
Low to Medium, Bordering on High for the colour version. It's a bit less scary thanks to the colour. But the music is a bit worse than the previous logo. However the Colour version is a favourite of many.