Logos[]
1st logo: On a black background, a weirdly-textured tunnel is seen, coming at full speed (a la the Star Gate sequence in 2001: A Space Odyssey). At a certain point in time, the tunnel reaches its end point, which is in space. After the tunnel clears up, a outlined 3D Model of the 3M logo comes toward the screen, flashing in many different colors. It fixates at the center of the screen, and the words "3M VIDEO", outlined in blue, zooms in via a chyron trail effect.
2nd logo: In darkness, the screen brightens up into a light blue background, we see an animated cylinder with a plain facial expression. Suddenly, a man with an all-white suit and a triangular head walks in from the right and excitedly paints the cylinder yellow, much to the surprise of the cylinder itself, and carries it to a row of rainbow colors made up of circles. The man places the cylinder in an empty socket on the yellow row and hammers it down with a mallet. Felling a sense of accomplishment, he grins while leaning on the mallet, then the background turns black, and the rows glow their respective colors and zooms back to reveal it is part of an inverted triangle with the top section cropped. Then the 3M logo in its corporate font appears in white. The text "V I D E O", also in white but in a much smaller font appears in a gap in the triangle.
Variants[]
- A still version of the finished product, with thin rainbow lines and the 3M logo made up of what appears to be TV static, was also shown.
- A sped-up version also exists.
Music/Sounds[]
1st logo: A catchy disco sounder when we fly through the circular tunnel which is actually a song called "This Time Is Running Down" by Cerrone, then it segues into a outer-spacey tune which is another song called "The Fun Cry", also by Cerrone, when a 3M logo model and words "3M Video" zooms through. The music fades out, leaving the silence for a few seconds.
2nd logo: A Moog jingle that ends with a long-lasting synth note with "BOOM!!!" sounds in sync with animation. The short version used with a cartoon-like sound effect that sounds like a yodel.
Scare Factor[]
1st logo: Low to medium. This logo is not scary, but it looks very weird, even the chyron effects that are included in the logo. Some people may find the logo cool due his futuristic theme.
2nd logo:
Low. The subject matter of the logo is supposed to be humorous, but the flashing may get to some.
Video[]
Bande annonce éditeur vidéo 3M